Categoria: Featured Stories

When Hope started her career in the creative market, she had already imagined herself creating change in the industry. And that’s how Adolescent Content was born. Founded in 2013 by Hope Farley and Ramaa Mosley, Adolescent has a network for 5000+ creatives in 20 different countries that work on research/insights, creative strategy, content production and media distribution. They represent and nurture young talent; functioning as a traditional ad agency, production company as well as a think tank for brands and advertising agencies. All the content in the digital platform is made for GenZ by GenZ.

In this month’s Features Story we spoke with Hope about female leadership and diversity in the creative market, and accomplishments and challenges for equality.

When Rudah Ribeiro – a creative strategist based in New York – confided to a few close friends that he was thinking about quitting his job a Nike (which, by the way, many would consider a dream job) they thought it was an insane idea.

His duties at the American giant spanned South Korea, Mexico and Brazil, and mostly New York, which for over four years he was tasked with connecting with local cultures and overseeing projects that most people would dub cultural marketing.  

In early 2020 Rudah took a leap of faith and founded GOMA, a global multidisciplinary creative studio “at the crossroad of culture” – according to his own words – aiming to help brands connect with local cultures.

In this month’s Features Story we spoke with Rudah about what GOMA brings to the table, culture, creativity and much more.

As BPool advances in its regional expansion, the long-awaited North American market is the next big thing. It is the largest advertising market in the world in terms of investment and one of the largest in terms of number of players (USD 240 billion and around 40 thousand companies, respectively, according to the Statista website).

If the numbers above aren’t enough to make you curious about the American market, here’s another piece of data that might catch your attention: in Uncle Sam’s land, one in three advertisers plans to switch agencies in the near future, according to Setup.

But what do these numbers say about the American market? And what to do about it?

In this month’s Featured Story, we spoke with Diego Prusky, CEO of InPulse Digital, who has been in the US for nearly 20 years and is well aware of local challenges. Check it out!

O live marketing está voltando. Com cautela, com protocolos, mas aos poucos o mercado dá sinais de que público e marcas estão inclinados a voltar a conviver além da tela do computador. 

Foram meses de eventos limitados a drive-in ou convenções digitais, mas agora, com o avanço da vacinação e redução nos números da covid-19, as pessoas querem voltar a ver os amigos, ir a shows, frequentar espaços. Festivais como Lollapalooza e Rock in Rio já estão confirmados para 2022. E com isso, as marcas já estão pensando no reencontro! 

Na Featured Story deste mês conversamos com a Amanda Miller, sócia da Agência 947, sobre as adaptações ao longo dos últimos meses e a expectativa para 2022.

Depois de um ano e meio operando exclusivamente de forma remota, muitas agências começam a se preparar para o retorno aos ambientes físicos conforme as equipes vão completando sua imunização.

Uma dessas agências é a DZ Estúdio, que viu seu crescimento ganhar novos patamares durante o período de distanciamento, mas agora prepara sua nova sede para receber o time de volta.

Mas, se o dito popular é “em time que está ganhando não se mexe”, por que a mudança? É sobre isso e sobre os desafios de retorno que conversamos com Davi Neves, CEO da DZ Estúdio. Confira!