As BPool advances in its regional expansion, the long-awaited North American market is the next big thing. It is the largest advertising market in the world in terms of investment and one of the largest in terms of number of players (USD 240 billion and around 40 thousand companies, respectively, according to the Statista website).
If the numbers above aren’t enough to make you curious about the American market, here’s another piece of data that might catch your attention: in Uncle Sam’s land, one in three advertisers plans to switch agencies in the near future, according to Setup.
But what do these numbers say about the American market? And what to do about it?
In this month’s Featured Story, we spoke with Diego Prusky, CEO of InPulse Digital, who has been in the US for nearly 20 years and is well aware of local challenges. Check it out!
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