BPool may have been born in Brazil, but the scenario of the communication industry that gave rise to such innovation is similar all across Latin America. The creative community has been reorganizing and nurturing a rich ecosystem full of talented professionals.
Based in Guatemala, Rocknrolla is one of the agencies that are leading a new era of creative agencies in the region. Founded in 2019, Rocknrolla doesn’t like to follow playbooks. According to the agency, “it’s better to fail than to follow a recipe”.
In this month’s Featured Story, we spoke with Rocknrolla’s founder and CEO, Federico Ahunchain, about the local advertising scene, the agency’s key challenges and the arrival of BPool in the region.Leia Mais