{"id":748,"date":"2021-12-08T09:59:32","date_gmt":"2021-12-08T12:59:32","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=748"},"modified":"2023-02-13T12:28:50","modified_gmt":"2023-02-13T15:28:50","slug":"a-pergunta-que-temos-que-responder","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/a-pergunta-que-temos-que-responder","title":{"rendered":"A pergunta que temos que responder"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Todo fim de ano, come\u00e7a um processo de reflex\u00e3o sobre o ano que passou e o outro que iniciar\u00e1. Seja no \u00e2mbito&nbsp;pessoal ou profissional. Durante mais de 10 anos, liderei uma ag\u00eancia que nasceu de performance, cresceu em comunica\u00e7\u00e3o digital e depois foi incorporada por uma ag\u00eancia full. Nesta \u00e9poca do ano, eu sempre me questionava:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qual \u00e9 o meu principal objetivo pro pr\u00f3ximo ano em uma frase?<\/li><li>O que eu n\u00e3o vou admitir?<\/li><li>Meu dia-a-dia tem sido bom?<\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-list\"><li>Tive mais momentos bons do que ruins?<\/li><li>Perdi tempo com coisas improdutivas?<\/li><li>Quais clientes n\u00e3o quero mais?<\/li><li>Quais clientes quero buscar?<\/li><li>Qual tamanho pretendo chegar?<\/li><li>O mercado est\u00e1 entendendo verdadeiramente minha proposta de valor?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Perguntas b\u00e1sicas mas que ajudam muito no momento de definir um plano. Liderar uma ag\u00eancia \u00e9 dif\u00edcil. Concorr\u00eancias, burocracias, contratos, pouca verba, clientes dif\u00edceis, encontrar um modelo escal\u00e1vel.&nbsp;Nada disto \u00e9 simples. O mais importante, por\u00e9m, \u00e9 encontrar as pessoas certas. Come\u00e7ando pelos s\u00f3cios. N\u00e3o acho que seja uma verdade absoluta, mas em muitos casos \u00e9 melhor voc\u00ea ficar amigo do teu s\u00f3cio do que torna-se s\u00f3cio do seu amigo.&nbsp;&nbsp;Sempre me perguntei:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Meus s\u00f3cios compartilham dos mesmos valores?&nbsp;<\/li><li>Tem perfis complementares?<\/li><li>E em situa\u00e7\u00f5es de tens\u00e3o, como reagem?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como diria Ernest Hemingway:<br><br><em>&#8220;Quem estar\u00e1 nas trincheiras ao teu lado?<br>\u2010 E isso importa?<br>\u2010 Mais do que a pr\u00f3pria guerra.&#8221;<br><\/em><br>Esta \u00e9 a pergunta que temos que saber responder. Com as pessoas certas ao nosso lado, todas as respostas ficar\u00e3o mais f\u00e1ceis.<\/p>\n\n\n\n<div class=\"thumbAvatar\">\n<div class=\"bp_thumb\"><img data-del=\"avatar\" src='https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/03\/Beto-Sirotsky-150x150.jpeg' class='avatar pp-user-avatar avatar-96wp-user-avatar wp-user-avatar-96 photo ' height='96' width='96'\/><\/div>\n<div class=\"bp_infos\">\n<p><strong>Beto Sirotsky<\/strong><\/p>\n<p class=\"function\">Co-Founder &#038; COO BPool<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Todo fim de ano, come\u00e7a um processo de reflex\u00e3o sobre o ano que passou e o outro que iniciar\u00e1. Seja no \u00e2mbito&nbsp;pessoal ou profissional. Durante mais de 10 anos, liderei uma ag\u00eancia que nasceu de performance, cresceu em comunica\u00e7\u00e3o digital e depois foi incorporada por uma ag\u00eancia full. Nesta \u00e9poca do ano, eu sempre me [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A pergunta que temos que responder - BIsTheNewA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/a-pergunta-que-temos-que-responder\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A pergunta que temos que responder - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"Todo fim de ano, come\u00e7a um processo de reflex\u00e3o sobre o ano que passou e o outro que iniciar\u00e1. 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