{"id":644,"date":"2021-06-23T10:56:07","date_gmt":"2021-06-23T13:56:07","guid":{"rendered":"http:\/\/blog.boutique-pool.com\/bisthenewa\/?p=644"},"modified":"2023-02-13T12:38:39","modified_gmt":"2023-02-13T15:38:39","slug":"as-agencias-e-as-startups-o-que-se-pode-aprender","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender","title":{"rendered":"As agencias e as startups. O que se pode aprender?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Faz tempo, mas se pensar n\u00e3o faz tanto tempo. Comecei a me envolver com o universo das startups, como investidor e mentor, cerca de 7 anos atr\u00e1s. Nos \u00faltimos 2 anos participei da funda\u00e7\u00e3o de 4 startups, sendo uma delas a BPool, onde al\u00e9m de fundador, sou executivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 algumas semanas, a convite do Ramon Oliveira do Grupo Mestre GP, tive um \u00f3timo debate com Paulo Martinez (fundador e COO da Ginga) e com Gustavo Verginelli (co-fundador do Distrito e CEO do Sportsmatch), sobre o que os clientes e ag\u00eancias podem aprender com as startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Divido abaixo dois dos assuntos discutidos que acredito possam ser reflex\u00f5es valiosas para as ag\u00eancias.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro ponto que me parece muito relevante para destacar \u00e9: as startups bem-sucedidas nasceram a partir de um problema. Um cliente mal atendido na \u00e1rea de sa\u00fade, acesso restrito a cr\u00e9dito de um determinado p\u00fablico, a inefici\u00eancia de um determinado processo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parece simples dizer isso. A partir de um problema se gera uma oportunidade de neg\u00f3cio. E da\u00ed? E da\u00ed que o problema escolhido para resolver \u00e9 determinante para que o fundador de uma startup defina o perfil dos profissionais que se juntar\u00e3o a ele e o n\u00edvel de engajamento que eles ter\u00e3o. Fatores fundamentais para o sucesso da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fazendo um paralelo com o mercado de ag\u00eancias. A ess\u00eancia do business \u00e9 a presta\u00e7\u00e3o de servi\u00e7os B2B, que existe fundamentalmente para resolver os problemas dos clientes. Ser\u00e1 cada vez mais importante uma reflex\u00e3o profunda dos clientes que se quer no portf\u00f3lio atrav\u00e9s da an\u00e1lise de que problemas as marcas desses clientes est\u00e3o de propondo a resolver. Explico melhor: est\u00e1 mais do que claro que governo e filantropia sozinhos n\u00e3o t\u00eam a capacidade de resolver os problemas do mundo com a urg\u00eancia necess\u00e1ria e que, grandes marcas, seja por op\u00e7\u00e3o ou por press\u00e3o do consumidor, ter\u00e3o de assumir pap\u00e9is de protagonismo. N\u00e3o \u00e9 \u00e0 toa que se intensificaram tanto as pautas, pr\u00e1ticas e investimentos ESG nos \u00faltimos anos. Dito isso, a oportunidade aqui est\u00e1 na revis\u00e3o da estrat\u00e9gia de novos neg\u00f3cios das ag\u00eancias e na implementa\u00e7\u00e3o de um plano que priorize a prospec\u00e7\u00e3o de marcas que estejam engajadas com impacto positivo na sociedade e no meio-ambiente. Com esses novos clientes na carteira as ag\u00eancias tendem a atrair novos colaboradores, al\u00e9m de engajar e reter melhor os atuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O segundo ponto. Em uma fase um pouco mais avan\u00e7ada, as startups &nbsp;costumam receber aportes de fundos. O capital de \u201cVenture Capital\u201d \u00e9 fundamentalmente um capital de risco e um modelo de neg\u00f3cios constru\u00eddo para que o empreendedor possa tomar altos riscos e aumentar suas chances de crescimento exponencial. N\u00e3o existe no modelo nenhuma premia\u00e7\u00e3o ou espa\u00e7o para taxas modestas de crescimento, mesmo que isso consuma menos capital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando pensamos na estrutura de capital de uma ag\u00eancia, temos uma situa\u00e7\u00e3o quase oposta: o capital geralmente \u00e9 pr\u00f3prio, o reinvestimento geralmente vem do pr\u00f3prio lucro gerado na opera\u00e7\u00e3o e o neg\u00f3cio \u00e9 geralmente depende de poucos clientes. Um modelo que favorece pouco a assumir riscos. A reflex\u00e3o que pode ser feita do lado das ag\u00eancias \u00e9 sobre como criar estruturas de capital e modelos que propiciem assumir mais riscos, de uma forma que o empreendedor da ag\u00eancia possa ousar mais, dizer mais \u201cn\u00e3os\u201d a determinados clientes, entrar no risco de determinados projetos junto com seus clientes atuais, ou simplesmente escolher melhor com que clientes quer trabalhar. Ganhando o f\u00f4lego necess\u00e1rio no m\u00e9dio prazo, com a confian\u00e7a de que qualquer percal\u00e7o ao longo do caminho n\u00e3o afetar\u00e1 seu patrim\u00f4nio pessoal e qualidade de vida da fam\u00edlia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, t\u00e3o importante quanto tentar aprender, \u00e9 fundamental olhar para o universo de startups e refletir sobre o que \u2018n\u00e3o aprender\u2019. Mas isso \u00e9 assunto para um pr\u00f3ximo&nbsp;papo. At\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photo by <a href=\"https:\/\/unsplash.com\/@kumakum?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">KMA .<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/knowledge?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n\n\n\n<div class=\"thumbAvatar\">\n<div class=\"bp_thumb\"><img data-del=\"avatar\" src='https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-16-at-10.05.19-150x150.png' class='avatar pp-user-avatar avatar-96wp-user-avatar wp-user-avatar-96 photo ' height='96' width='96'\/><\/div>\n<div class=\"bp_infos\">\n<p><strong>Daniel Prianti<\/strong><\/p>\n<p class=\"function\">Co-founder da BPool<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faz tempo, mas se pensar n\u00e3o faz tanto tempo. Comecei a me envolver com o universo das startups, como investidor e mentor, cerca de 7 anos atr\u00e1s. Nos \u00faltimos 2 anos participei da funda\u00e7\u00e3o de 4 startups, sendo uma delas a BPool, onde al\u00e9m de fundador, sou executivo. H\u00e1 algumas semanas, a convite do Ramon [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[96,27,29,5,30,95],"class_list":["post-644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-agencia","tag-artigo","tag-bisthenewa","tag-bpool","tag-daniel-prianti","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As agencias e as startups. O que se pode aprender? - BIsTheNewA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As agencias e as startups. O que se pode aprender? - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"Faz tempo, mas se pensar n\u00e3o faz tanto tempo. Comecei a me envolver com o universo das startups, como investidor e mentor, cerca de 7 anos atr\u00e1s. Nos \u00faltimos 2 anos participei da funda\u00e7\u00e3o de 4 startups, sendo uma delas a BPool, onde al\u00e9m de fundador, sou executivo. H\u00e1 algumas semanas, a convite do Ramon [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender\" \/>\n<meta property=\"og:site_name\" content=\"BIsTheNewA\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T13:56:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T15:38:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/06\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Prianti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Prianti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender\"},\"author\":{\"name\":\"Daniel Prianti\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/ac3eee7331839ad5e984a2e6757945d9\"},\"headline\":\"As agencias e as startups. O que se pode aprender?\",\"datePublished\":\"2021-06-23T13:56:07+00:00\",\"dateModified\":\"2023-02-13T15:38:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender\"},\"wordCount\":695,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg\",\"keywords\":[\"Ag\u00eancia\",\"Artigo\",\"BisthenewA\",\"BPool\",\"Daniel Prianti\",\"Startup\"],\"articleSection\":[\"Artigos\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender\",\"name\":\"As agencias e as startups. O que se pode aprender? - BIsTheNewA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg\",\"datePublished\":\"2021-06-23T13:56:07+00:00\",\"dateModified\":\"2023-02-13T15:38:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/ac3eee7331839ad5e984a2e6757945d9\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender#primaryimage\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg\",\"width\":2560,\"height\":1441},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/as-agencias-e-as-startups-o-que-se-pode-aprender#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As agencias e as startups. O que se pode aprender?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/\",\"name\":\"BIsTheNewA\",\"description\":\"BPool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/ac3eee7331839ad5e984a2e6757945d9\",\"name\":\"Daniel Prianti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Screen-Shot-2020-02-16-at-10.05.19-150x150.png\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Screen-Shot-2020-02-16-at-10.05.19-150x150.png\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Screen-Shot-2020-02-16-at-10.05.19-150x150.png\",\"caption\":\"Daniel Prianti\"},\"sameAs\":[\"https:\\\/\\\/www.boutique-pool.com\"],\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/author\\\/daniel-prianti\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As agencias e as startups. O que se pode aprender? - BIsTheNewA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender","og_locale":"pt_BR","og_type":"article","og_title":"As agencias e as startups. O que se pode aprender? - BIsTheNewA","og_description":"Faz tempo, mas se pensar n\u00e3o faz tanto tempo. Comecei a me envolver com o universo das startups, como investidor e mentor, cerca de 7 anos atr\u00e1s. Nos \u00faltimos 2 anos participei da funda\u00e7\u00e3o de 4 startups, sendo uma delas a BPool, onde al\u00e9m de fundador, sou executivo. H\u00e1 algumas semanas, a convite do Ramon [&hellip;]","og_url":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender","og_site_name":"BIsTheNewA","article_published_time":"2021-06-23T13:56:07+00:00","article_modified_time":"2023-02-13T15:38:39+00:00","og_image":[{"width":2560,"height":1441,"url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/06\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg","type":"image\/jpeg"}],"author":"Daniel Prianti","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Daniel Prianti","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender#article","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender"},"author":{"name":"Daniel Prianti","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/ac3eee7331839ad5e984a2e6757945d9"},"headline":"As agencias e as startups. O que se pode aprender?","datePublished":"2021-06-23T13:56:07+00:00","dateModified":"2023-02-13T15:38:39+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender"},"wordCount":695,"commentCount":0,"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender#primaryimage"},"thumbnailUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/06\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg","keywords":["Ag\u00eancia","Artigo","BisthenewA","BPool","Daniel Prianti","Startup"],"articleSection":["Artigos"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender","url":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender","name":"As agencias e as startups. O que se pode aprender? - BIsTheNewA","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender#primaryimage"},"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender#primaryimage"},"thumbnailUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/06\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg","datePublished":"2021-06-23T13:56:07+00:00","dateModified":"2023-02-13T15:38:39+00:00","author":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/ac3eee7331839ad5e984a2e6757945d9"},"breadcrumb":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender#primaryimage","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/06\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/06\/kma-SiOJXlWeWc0-unsplash-2-scaled.jpg","width":2560,"height":1441},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bpool.co\/bisthenewa\/as-agencias-e-as-startups-o-que-se-pode-aprender#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.bpool.co\/bisthenewa"},{"@type":"ListItem","position":2,"name":"As agencias e as startups. O que se pode aprender?"}]},{"@type":"WebSite","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website","url":"https:\/\/blog.bpool.co\/bisthenewa\/","name":"BIsTheNewA","description":"BPool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bpool.co\/bisthenewa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/ac3eee7331839ad5e984a2e6757945d9","name":"Daniel Prianti","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-16-at-10.05.19-150x150.png","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-16-at-10.05.19-150x150.png","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-16-at-10.05.19-150x150.png","caption":"Daniel Prianti"},"sameAs":["https:\/\/www.boutique-pool.com"],"url":"https:\/\/blog.bpool.co\/bisthenewa\/author\/daniel-prianti"}]}},"_links":{"self":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":5,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/644\/revisions"}],"predecessor-version":[{"id":659,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/644\/revisions\/659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media\/647"}],"wp:attachment":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/categories?post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/tags?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}