{"id":614,"date":"2021-04-12T09:16:41","date_gmt":"2021-04-12T12:16:41","guid":{"rendered":"http:\/\/blog.boutique-pool.com\/bisthenewa\/?p=614"},"modified":"2023-02-13T12:33:12","modified_gmt":"2023-02-13T15:33:12","slug":"marketing-e-procurement-ja-ouviram-falar-em-egm","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm","title":{"rendered":"Marketing e Procurement, j\u00e1 ouviram falar em EGM?"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Em artigo original escrito para o Meio &amp; Mensagem e para o B IS THE NEW A, Beto Sirotsky  discute o papel da tecnologia dentro das empresas e as oportunidades geradas pelo EGM. E voc\u00ea? J\u00e1 ouviu falar em EGM?<\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing e Procurement, j\u00e1 ouviram falar em EGM?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sigla \u00e9 nova, o conceito tamb\u00e9m. EGM significa Enterprise Gateway Marketplace e tem sido difundido por James Currier, s\u00f3cio da NFX e um dos grandes especialistas em economia de rede, como uma das principais tend\u00eancias nas multinacionais e a pr\u00f3xima revolu\u00e7\u00e3o dentro dos marketplaces. A ideia \u00e9 criar condi\u00e7\u00f5es para que as empresas desburocratizem seus processos e encontrem fornecedores atrav\u00e9s de um \u00fanico canal de maneira r\u00e1pida, f\u00e1cil e 100% compliance com as suas necessidades, trazendo uma nova din\u00e2mica nas rela\u00e7\u00f5es comerciais.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">O foco \u00e9 dar maior dinamismo e flexibilidade, com custos mais justos e um modelo de relacionamento desenvolvido a partir da SaaS (Software as a Service). O conceito vai totalmente em linha com a gig-economy, proporcionando acesso a pequenos fornecedores a trabalhar com empresas gigantescas. Apesar de ser algo novo, alguns cases iniciais j\u00e1 mostram que o modelo pode gerar um alto saving e ser 10 vezes mais \u00e1gil que os processos estabelecidos at\u00e9 ent\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos exemplos de sucesso do EGM \u00e9 a Scientist.com, importante rede voltada para a pesquisa m\u00e9dica que permite a conex\u00e3o entre grandes empresas farmac\u00eauticas e de biotecnologia com pequenos empresas do segmento e tamb\u00e9m com cientistas e acad\u00eamicos. Na verdade, quando a Scientist.com surgiu, o modelo EGM nem existia. Mas quando conheceram o conceito logo perceberam que era o que faziam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas caracter\u00edsticas est\u00e3o bem presentes no EGM. Ele funciona como uma esp\u00e9cie de grande plataforma para receber, de um lado, compradores em potenciais, e oferecer, do outro, fornecedores e\/ou prestadores de servi\u00e7o. Como j\u00e1 acontece em outros modelos tradicionais, feito o encontro, o pr\u00f3prio EGM vai alinhar quest\u00f5es envolvidas com aspectos jur\u00eddicos, tribut\u00e1rios, financeiros, RH e TI, entre outros. Por trabalhar com dados sempre atualizados de seus fornecedores, a seguran\u00e7a de quem contrata \u00e9 alta. Por outro lado, os contratados recebem o suporte necess\u00e1rio para cumprir o que foi acertado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obst\u00e1culos existem, \u00e9 claro. At\u00e9 pelo aspecto inovador. Entre esses est\u00e1 justamente em convencer aqueles que s\u00e3o mais resistentes ao novo. Os aspectos jur\u00eddicos tamb\u00e9m tendem a formar empecilhos. E, internamente, os pr\u00f3prios funcion\u00e1rios podem inicialmente interpretar mal e ficar com receio de ter parte do seu trabalho substitu\u00eddo (o que ocorre na pr\u00e1tica \u00e9 que eles ficam com mais tempo para quest\u00f5es estrat\u00e9gicas e liberam tarefas mais operacionais), por isso \u00e9 fundamental que o produto oferecido ou o servi\u00e7o prestado precisa mostrar que ir\u00e1 agregar valor no processo de produ\u00e7\u00e3o da empresa que contrata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas atitudes t\u00eam se mostrado eficazes para que o EGM se concretize como um modelo de sucesso: \u00e9 importante promover intera\u00e7\u00f5es com frequ\u00eancia entre os compradores presentes na plataforma; deve-se buscar explicar o que este novo modelo de mercado faz dentro da organiza\u00e7\u00e3o que o contrata para evitar desencontros das informa\u00e7\u00f5es; apresente uma solu\u00e7\u00e3o completa para a empresa compradora, envolvendo seus funcion\u00e1rios e criando oportunidades para que todos se desenvolvam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 f\u00e1cil experimentar novos modelos. Mudar uma l\u00f3gica de opera\u00e7\u00e3o de uma multinacional \u00e9 um desafio. Mas, muitas vezes, a oportunidade de trazer algo novo que funcione compensar\u00e1 os riscos envolvidos. Em tempos de incerteza, usar a tecnologia a favor e testar novos formatos poder\u00e1 ser decisivo para o sucesso da empresa e chave para o protagonismo do profissional que apresentar esta solu\u00e7\u00e3o na companhia. &nbsp;Marketing e Procurement, j\u00e1 encontraram a sua EGM?!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photo by <a href=\"https:\/\/unsplash.com\/@snick_kwan?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Nick Kwan<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/gateway?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em artigo original escrito para o Meio &amp; Mensagem e para o B IS THE NEW A, Beto Sirotsky discute o papel da tecnologia dentro das empresas e as oportunidades geradas pelo EGM. E voc\u00ea? J\u00e1 ouviu falar em EGM? Marketing e Procurement, j\u00e1 ouviram falar em EGM? A sigla \u00e9 nova, o conceito tamb\u00e9m. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[27,29,5,91],"class_list":["post-614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-artigo","tag-bisthenewa","tag-bpool","tag-egm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing e Procurement, j\u00e1 ouviram falar em EGM? - BIsTheNewA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing e Procurement, j\u00e1 ouviram falar em EGM? - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"Em artigo original escrito para o Meio &amp; Mensagem e para o B IS THE NEW A, Beto Sirotsky discute o papel da tecnologia dentro das empresas e as oportunidades geradas pelo EGM. E voc\u00ea? J\u00e1 ouviu falar em EGM? Marketing e Procurement, j\u00e1 ouviram falar em EGM? A sigla \u00e9 nova, o conceito tamb\u00e9m. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm\" \/>\n<meta property=\"og:site_name\" content=\"BIsTheNewA\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-12T12:16:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T15:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/03\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1365\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beto Sirotsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beto Sirotsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm\"},\"author\":{\"name\":\"Beto Sirotsky\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/df166c51096c0bdff9dba0e83a790bb7\"},\"headline\":\"Marketing e Procurement, j\u00e1 ouviram falar em EGM?\",\"datePublished\":\"2021-04-12T12:16:41+00:00\",\"dateModified\":\"2023-02-13T15:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm\"},\"wordCount\":653,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg\",\"keywords\":[\"Artigo\",\"BisthenewA\",\"BPool\",\"EGM\"],\"articleSection\":[\"Artigos\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm\",\"name\":\"Marketing e Procurement, j\u00e1 ouviram falar em EGM? - BIsTheNewA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg\",\"datePublished\":\"2021-04-12T12:16:41+00:00\",\"dateModified\":\"2023-02-13T15:33:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/df166c51096c0bdff9dba0e83a790bb7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm#primaryimage\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg\",\"width\":1365,\"height\":2048},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-e-procurement-ja-ouviram-falar-em-egm#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing e Procurement, j\u00e1 ouviram falar em EGM?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/\",\"name\":\"BIsTheNewA\",\"description\":\"BPool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/df166c51096c0bdff9dba0e83a790bb7\",\"name\":\"Beto Sirotsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Beto-Sirotsky-150x150.jpeg\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Beto-Sirotsky-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Beto-Sirotsky-150x150.jpeg\",\"caption\":\"Beto Sirotsky\"},\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/author\\\/beto-sirotsky\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing e Procurement, j\u00e1 ouviram falar em EGM? - BIsTheNewA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm","og_locale":"pt_BR","og_type":"article","og_title":"Marketing e Procurement, j\u00e1 ouviram falar em EGM? - BIsTheNewA","og_description":"Em artigo original escrito para o Meio &amp; Mensagem e para o B IS THE NEW A, Beto Sirotsky discute o papel da tecnologia dentro das empresas e as oportunidades geradas pelo EGM. E voc\u00ea? J\u00e1 ouviu falar em EGM? Marketing e Procurement, j\u00e1 ouviram falar em EGM? A sigla \u00e9 nova, o conceito tamb\u00e9m. [&hellip;]","og_url":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm","og_site_name":"BIsTheNewA","article_published_time":"2021-04-12T12:16:41+00:00","article_modified_time":"2023-02-13T15:33:12+00:00","og_image":[{"width":1365,"height":2048,"url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/03\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg","type":"image\/jpeg"}],"author":"Beto Sirotsky","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Beto Sirotsky","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm#article","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm"},"author":{"name":"Beto Sirotsky","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/df166c51096c0bdff9dba0e83a790bb7"},"headline":"Marketing e Procurement, j\u00e1 ouviram falar em EGM?","datePublished":"2021-04-12T12:16:41+00:00","dateModified":"2023-02-13T15:33:12+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm"},"wordCount":653,"commentCount":0,"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm#primaryimage"},"thumbnailUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/03\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg","keywords":["Artigo","BisthenewA","BPool","EGM"],"articleSection":["Artigos"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm","url":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm","name":"Marketing e Procurement, j\u00e1 ouviram falar em EGM? - BIsTheNewA","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm#primaryimage"},"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm#primaryimage"},"thumbnailUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/03\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg","datePublished":"2021-04-12T12:16:41+00:00","dateModified":"2023-02-13T15:33:12+00:00","author":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/df166c51096c0bdff9dba0e83a790bb7"},"breadcrumb":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm#primaryimage","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/03\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2021\/03\/nick-kwan-ivODK4_-JQw-unsplash-2.jpg","width":1365,"height":2048},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-e-procurement-ja-ouviram-falar-em-egm#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.bpool.co\/bisthenewa"},{"@type":"ListItem","position":2,"name":"Marketing e Procurement, j\u00e1 ouviram falar em EGM?"}]},{"@type":"WebSite","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website","url":"https:\/\/blog.bpool.co\/bisthenewa\/","name":"BIsTheNewA","description":"BPool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bpool.co\/bisthenewa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/df166c51096c0bdff9dba0e83a790bb7","name":"Beto Sirotsky","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/03\/Beto-Sirotsky-150x150.jpeg","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/03\/Beto-Sirotsky-150x150.jpeg","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/03\/Beto-Sirotsky-150x150.jpeg","caption":"Beto Sirotsky"},"url":"https:\/\/blog.bpool.co\/bisthenewa\/author\/beto-sirotsky"}]}},"_links":{"self":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/comments?post=614"}],"version-history":[{"count":8,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/614\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/614\/revisions\/625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media\/619"}],"wp:attachment":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media?parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/categories?post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/tags?post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}