{"id":595,"date":"2021-02-08T10:30:16","date_gmt":"2021-02-08T13:30:16","guid":{"rendered":"http:\/\/blog.boutique-pool.com\/bisthenewa\/?p=595"},"modified":"2023-02-13T12:43:20","modified_gmt":"2023-02-13T15:43:20","slug":"independente-futebol-clube","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/independente-futebol-clube","title":{"rendered":"Independente futebol clube"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Em texto original para o PropMark, Flavio Waiteman, CCO e fundador da Tech and Soul, fala sobre o crescente movimento das ag\u00eancias independentes e seu potencial de inova\u00e7\u00e3o. <\/strong><br><strong>Confira! <\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Atlantic Nova York, do brasileiro Marco Pupo e do portugu\u00eas Coutinho; Coming Soon Lisboa, do portugu\u00eas Pedro Bexiga e do brasileiro\/riopretense Marcelo Louren\u00e7o; Slap Global Argentina, Madrid e Nova York, cria dos incr\u00edveis Max Itzcoff e Gerry Graff (que inclusive fechou a sua Barton2000 independente em 2018); Uncommon Londres, ouro do International Agency of the year da Advertising Age; e v\u00e1rias outras empresas s\u00e3o alguns exemplares das ag\u00eancias independentes que apareceram nos \u00faltimos meses e est\u00e3o ganhando trabalhos e relev\u00e2ncia.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">E outras vir\u00e3o. Porque \u201celes\u201d tamb\u00e9m vir\u00e3o. Como aquela cena de Campos dos Sonhos em que Kevin Costner fala que basta preparar o campo que \u201celes\u201d v\u00e3o aparecer. S\u00f3 quem cortou o milharal alto e construiu um campo de beisebol profissional no meio do nada sabe o que estou falando. E quando \u201celes\u201d aparecem \u00e9 uma sensa\u00e7\u00e3o incr\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vida das independentes \u00e9 uma incerteza sem fim, mas n\u00e3o se fazem grandes narrativas sem imensos vales seguidos de r\u00e1pidos picos. As ag\u00eancias independentes est\u00e3o se organizando at\u00e9 em redes: TheNetWorkOne de Londres organiza globalmente ag\u00eancias independentes que se apoiam nos neg\u00f3cios; the Council de Per Pedersen, ex-chairman da Grey WorldWide, reuniu algumas independentes de cinco continentes para concentrar talentos e prospectar clientes globais; BPool, de Beto Sirotsky, Pablo Arteaga e Davi Cury, criou uma plataforma que aproxima ag\u00eancias independentes de clientes gigantes para o Brasil e Am\u00e9rica Latina, tornando poss\u00edvel o talento criativo vender estrat\u00e9gia e criatividade para grandes clientes sem entregar os pontos para a burocracia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sim, amigos. Temos um movimento de fato. Muito forte l\u00e1 fora e come\u00e7ando aqui. E enquanto esse movimento das independentes ganha corpo, a Mother de Londres, provavelmente a m\u00e3e das ag\u00eancias independentes, continua assim por uma quest\u00e3o de escolha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hermeti Balarin e Ana Balarin, al\u00e9m de brasileiros, s\u00e3o s\u00f3cios da ag\u00eancia. Wieden &amp; Kennedy tamb\u00e9m resiste por uma quest\u00e3o de estatuto: est\u00e1 l\u00e1 que, enquanto continuarem no neg\u00f3cio, nada muda: \u00e9 Independente Futebol Clube. Continuam firmes no prop\u00f3sito de contribu\u00edrem com a ind\u00fastria atrav\u00e9s de criatividade e inventividade. Vai saber. Tem sempre um outsider apaixonante no mundo dos neg\u00f3cios que nos faz repensar os nossos valores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma ag\u00eancia independente \u00e9 um mundo. Seu mundo. \u00c9 numa independente que esp\u00edritos livres se encontram, que novos talentos iniciam a carreira e culturas realmente inovadoras se forjam. \u00c9 l\u00e1 que tem uma luz de esperan\u00e7a daquele jovem sonhador nerd que n\u00e3o se ajusta muito entre pintura, m\u00fasica, cinema e livros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 numa ag\u00eancia independente que voc\u00ea pode aprender que a \u00faltima coisa que deseja na vida \u00e9 ser independente. Pode acontecer. Uma ag\u00eancia independente mostra do que voc\u00ea \u00e9 feito. Afinal, foi o pr\u00f3prio recurso, sa\u00fade e talento utilizados numa vis\u00e3o de que \u201cquem sabe pode dar certo!\u201d \u00c9 s\u00f3 numa ag\u00eancia independente que voc\u00ea pode tentar uma nova forma de atuar, de dividir, de promover e criar. O mercado n\u00e3o era como era antes? N\u00e3o. Isso n\u00e3o quer dizer que est\u00e1 menos divertido. Comunica\u00e7\u00e3o, estrat\u00e9gia e cria\u00e7\u00e3o continuam sendo uma das melhores coisas para se fazer das 7 da manh\u00e3 \u00e0s 17 da tarde. E isso \u00e9 algo que nunca v\u00e3o tirar de voc\u00ea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em texto original para o PropMark, Flavio Waiteman, CCO e fundador da Tech and Soul, fala sobre o crescente movimento das ag\u00eancias independentes e seu potencial de inova\u00e7\u00e3o. Confira! Atlantic Nova York, do brasileiro Marco Pupo e do portugu\u00eas Coutinho; Coming Soon Lisboa, do portugu\u00eas Pedro Bexiga e do brasileiro\/riopretense Marcelo Louren\u00e7o; Slap Global Argentina, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[27,5,7,85],"class_list":["post-595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-artigo","tag-bpool","tag-bpoolpartners","tag-flavio-waiteman"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Independente futebol clube - BIsTheNewA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/independente-futebol-clube\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Independente futebol clube - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"Em texto original para o PropMark, Flavio Waiteman, CCO e fundador da Tech and Soul, fala sobre o crescente movimento das ag\u00eancias independentes e seu potencial de inova\u00e7\u00e3o. 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