{"id":409,"date":"2020-07-20T09:02:00","date_gmt":"2020-07-20T12:02:00","guid":{"rendered":"http:\/\/blog.boutique-pool.com\/bisthenewa\/?p=409"},"modified":"2023-02-13T12:52:09","modified_gmt":"2023-02-13T15:52:09","slug":"featured-story-16-rocket","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/featured-story-16-rocket","title":{"rendered":"Featured Story #16 | Rocket"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Das muitas disciplinas do campo da comunica\u00e7\u00e3o, parece justo dizer que o Live Marketing foi uma das mais afetadas pela pandemia. Possivelmente a mais afetada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se as experi\u00eancias presenciais est\u00e3o proibidas para evitar aglomera\u00e7\u00f5es, o caminho natural para shows, conven\u00e7\u00f5es e eventos \u00e9 se adaptar ao ambiente online. A ind\u00fastria da m\u00fasica prontamente se organizou pra promover as Lives. Algumas bateram recorde mundial de audi\u00eancia, outras tiveram o cavalo levando a charrete do cantor pra fora do palco, mas aos poucos foram aprendendo e melhorando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conven\u00e7\u00f5es virtuais, embora menos divulgadas para o grande p\u00fablico, tamb\u00e9m j\u00e1 vem sendo testadas por algumas empresas. \u00c9 o caso da <a href=\"https:\/\/rocketcom.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rocket Comunica\u00e7\u00e3o,<\/a> empresa parceira da BPool que desenvolveu solu\u00e7\u00f5es e j\u00e1 oferece este formato que estamos chamando de Virtual Live Marketing!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na Featured Story deste m\u00eas, conversamos com a Diana Citron, Diretora de Novos Neg\u00f3cios da Rocket, sobre os desafios impostos ao Live Marketing pela pandemia e como a empresa se movimentou pra encontrar caminhos.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"90\" src=\"https:\/\/blog.boutique-pool.com\/bisthenewa\/wp-content\/uploads\/2020\/05\/baloes.png\" alt=\"\" class=\"wp-image-335\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P: Diana, a Rocket est\u00e1 no mercado h\u00e1 14 anos e j\u00e1 navegou por algumas crises e instabilidades do pa\u00eds, mas nada que se comparasse a este momento, n\u00e9?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R: Com certeza estamos passando por um momento delicado para o setor de marketing, mas acreditamos que apesar de vivermos uma pandemia, o que acarreta um grande caos global, conseguimos tirar proveito do avan\u00e7o tecnol\u00f3gico que ocorreu em todo o mundo nos \u00faltimos meses. A Rocket j\u00e1 est\u00e1 h\u00e1 14 anos no mercado de digital, e portanto, enquanto muitas ag\u00eancias tiveram que se reinventar da noite para o dia, n\u00f3s j\u00e1 t\u00ednhamos solu\u00e7\u00f5es prontas e formatos disruptivos para atender um mercado \u00e1vido por produtos digitais. Sentimos a crise na \u00e1rea do live marketing, mas ao mesmo tempo, tivemos uma evolu\u00e7\u00e3o significativa com os formatos digitais oferecidos pela ag\u00eancia.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"628\" src=\"https:\/\/blog.boutique-pool.com\/bisthenewa\/wp-content\/uploads\/2020\/07\/Rocket.png\" alt=\"\" class=\"wp-image-414\" srcset=\"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/07\/Rocket.png 944w, https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/07\/Rocket-300x200.png 300w, https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/07\/Rocket-768x511.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><figcaption>Vanessa De S\u00e1 e Daniela Galdino, s\u00f3cias da Rocket.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P: Quando voc\u00eas entenderam que precisariam trazer novas alternativas para o mercado?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R: Acredito que um m\u00eas ap\u00f3s o in\u00edcio da pandemia, o mundo notou que os formatos precisariam ser reinventados. Com o isolamento social, ficou clara a necessidade de tra\u00e7ar novas estrat\u00e9gias para manter relacionamento com o target. Neste momento nos aproveitamos das in\u00fameras parcerias internacionais que temos com empresas da B\u00e9lgica, Vale do Sil\u00edcio, Nova Iorque, entre outras, para oferecer um formato totalmente diferenciado no segmento de eventos digitais. N\u00e3o gostar\u00edamos de ser mais uma ag\u00eancia que apenas produz lives. Quer\u00edamos promover uma experi\u00eancia sensorial e imersiva ao participante de um evento digital e fomos muito bem sucedidos com nossas entregas \u201cout of the box\u201d. Oferecemos desde eventos real time em ambientes cenogr\u00e1ficos 3D at\u00e9 plataformas de conte\u00fado de relev\u00e2ncia visando gerar relacionamento entre cliente e marca. O mercado anseia por novidades e acredito que a Rocket atendeu a esta demanda na entrega de iniciativas futuristas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P: A Rocket desenvolveu junto com a BPool solu\u00e7\u00f5es pensadas para viabilizar virtualmente eventos que outrora eram feitos quase que integralmente de forma presencial, n\u00e9? Como foi este processo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R: A transforma\u00e7\u00e3o do presencial ao digital requer estrat\u00e9gias estruturadas para atender diferentes perfis de eventos. N\u00f3s da Rocket, acreditamos, que principalmente no Brasil, onde vivemos uma cultura de eventos presenciais face to face, que gerem relacionamento entre os convidados, o formato digital deve permitir uma experi\u00eancia sensorial e a mensura\u00e7\u00e3o do engajamento com o p\u00fablico participante. \u00c9 necess\u00e1rio oferecer mais do que uma mera \u201clive\u201d. No primeiro m\u00eas as pessoas amavam as lives, mas agora, j\u00e1 no quarto m\u00eas de pandemia, o mercado j\u00e1 est\u00e1 saturado dos mesmos formatos, e \u00e9 a\u00ed que entra a tecnologia, as ideias inovadoras e o poder criativo da Rocket, que prop\u00f5e formatos tailor made para cada cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R: Quais s\u00e3o os aspectos da experi\u00eancia presencial que acabam se perdendo ao transferir a jornada para o virtual, e o que acaba sendo potencializado?<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R: Como disse anteriormente, a cultura do brasileiro \u00e9 de ser um povo caloroso. O brasileiro gosta de interagir, de aplaudir, de ter uma rela\u00e7\u00e3o interpessoal mais direta, e neste sentido continuo acreditando que a melhor forma de network ainda seja o modelo presencial. Nada aproxima mais o ser humano, do que uma conversa ao vivo. Ao mesmo tempo, com a tecnologia do digital podemos aproveitar as ferramentas de capta\u00e7\u00e3o de leads de qualidade, mensura\u00e7\u00e3o de resultados atrav\u00e9s de mapas de calor do evento, e melhor aproveitamento das redes sociais, como fonte de dissemina\u00e7\u00e3o de key messages e conte\u00fados de relev\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P: O \u2018Virtual Live Marketing\u2019 deve ganhar espa\u00e7o e se consolidar nos pr\u00f3ximos anos, ou te parece algo paliativo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R: Eu acredito que o digital n\u00e3o vai retroceder. Com o avan\u00e7o tecnol\u00f3gico gerado pela pandemia, o mercado entendeu os benef\u00edcios de atuar no digital. O custo de um evento digital frente a um evento presencial \u00e9 expressivamente menor, e acredito que o mercado passar\u00e1 a levar isso em considera\u00e7\u00e3o na decis\u00e3o de qual formato seguir. Acredito que para o futuro, sair\u00e1 na frente quem conseguir entrela\u00e7ar e conectar o live mkt ao digital, promovendo o que h\u00e1 de melhor em cada um destes mundos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P: A Rocket trabalha num modelo de rede que conta com colaboradores em v\u00e1rios pa\u00edses, n\u00e9? Como estes colaboradores tem ajudado a empresa a se manter na vanguarda do setor?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R: A Rocket, mesmo antes da pandemia j\u00e1 se definia como uma empresa vanguardista, por trabalhar com colaboradores multidisciplinares em sua sede, mas contando tamb\u00e9m com um grande n\u00famero de parceiros alocados nas principais cidades do Brasil e do mundo. O ganho neste formato \u00e9 imenso, pois conseguimos garantir os melhores fornecedores e as tend\u00eancias mais inovadoras do mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trabalhamos com planners de Estocolmo, projetistas de 3D da B\u00e9lgica, empresas de tecnologia de ponta do Vale do Sil\u00edcio, bancos de palestrantes em Nova Iorque&#8230; Sai ganhando o cliente final, que consegue obter uma proposta financeira competitiva, garantindo qualidade e inova\u00e7\u00e3o aos seus projetos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das muitas disciplinas do campo da comunica\u00e7\u00e3o, parece justo dizer que o Live Marketing foi uma das mais afetadas pela pandemia. Possivelmente a mais afetada. Se as experi\u00eancias presenciais est\u00e3o proibidas para evitar aglomera\u00e7\u00f5es, o caminho natural para shows, conven\u00e7\u00f5es e eventos \u00e9 se adaptar ao ambiente online. A ind\u00fastria da m\u00fasica prontamente se organizou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[3],"tags":[5,7,11,54],"class_list":["post-409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-stories","tag-bpool","tag-bpoolpartners","tag-featured-story","tag-rocket"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured Story #16 | Rocket - BIsTheNewA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/featured-story-16-rocket\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Story #16 | Rocket - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"Das muitas disciplinas do campo da comunica\u00e7\u00e3o, parece justo dizer que o Live Marketing foi uma das mais afetadas pela pandemia. 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