{"id":288,"date":"2020-05-04T09:02:52","date_gmt":"2020-05-04T12:02:52","guid":{"rendered":"http:\/\/blog.boutique-pool.com\/bisthenewa\/?p=288"},"modified":"2023-02-13T12:55:44","modified_gmt":"2023-02-13T15:55:44","slug":"o-achismo-no-futuro-do-live-marketing","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/o-achismo-no-futuro-do-live-marketing","title":{"rendered":"O achismo no futuro do Live Marketing"},"content":{"rendered":"\n

Come\u00e7o falando sobre o t\u00edtulo porque hoje, tudo o que escrevem de opini\u00f5es referentes a eventos e entretenimento no mundo, \u00e9 baseado no “acho que…”. E n\u00e3o seria diferente, j\u00e1 que o mais dif\u00edcil n\u00e3o \u00e9 s\u00f3 saber QUANDO<\/strong> vamos retomar essa \u00e1rea t\u00e3o afetada, mas tamb\u00e9m COMO<\/strong> vamos retomar.<\/p>\n\n\n\n

Existem muitas d\u00favidas e incertezas, mas uma coisa \u00e9 absoluta: as rela\u00e7\u00f5es e m\u00e9todos t\u00eam que mudar. Acredito que a retomada ir\u00e1 se dividir em 4 fases:<\/p>\n\n\n\n

Fase 1<\/strong> – Eventos internos – Ter\u00e3o um apoio forte de plataformas digitais, podendo engajar os colaboradores com novas formas de se comunicar.
Fase 2<\/strong> – Eventos pequenos – M\u00e1ximo 50 pessoas, j\u00e1 com a participa\u00e7\u00e3o de consumidores, mas ainda com restri\u00e7\u00f5es.
Fase 3<\/strong> – Eventos m\u00e9dios – Quando as marcas e clientes ir\u00e3o se conectar novamente \u201ccara a cara\u201d sem tantas restri\u00e7\u00f5es.
Fase 4<\/strong> – Eventos grandes – Acredito que apenas ir\u00e3o reiniciar quando existir uma vacina ou rem\u00e9dio eficaz, e que as pessoas n\u00e3o tenham mais d\u00favidas que podem \u201crespirar o mesmo ar\u201d sem correr riscos.<\/p>\n\n\n\n\n\n\n\n

Por\u00e9m, por conta do v\u00edrus ter chegado no Brasil depois de outros pa\u00edses, a gente tem aqui a possibilidade de uma melhor vis\u00e3o das consequ\u00eancias e experi\u00eancias de outras retomadas.<\/p>\n\n\n\n

Tenho visto algumas experi\u00eancias interessantes no mercado Europeu, principalmente de Portugal, meu pa\u00eds de origem, onde comecei a jornada nessa \u00e1rea.<\/p>\n\n\n\n

Ideias como abrir uma sala de espet\u00e1culos e restringir o n\u00famero de pessoas e mantendo distanciamento; plataformas de eventos online que conseguem trazer experi\u00eancias digitais e passar o mesmo conte\u00fado de um evento in loco<\/em>; eventos ao ar livre com tel\u00e3o passando conte\u00fado e as pessoas dentro de um carro com distancias de mais de 2 m para o outro; Live de artistas trazendo o entretenimento para casa das pessoas e etc.<\/p>\n\n\n\n

Ou seja, nosso setor se reinventa projeto a projeto e acredito que este \u00e9 o momento de grande mudan\u00e7a e remodelagem. Por\u00e9m, a palavra SEGURAN\u00c7A<\/strong> \u00e9 algo extremamente importante e sempre tentarmos antecipar ao m\u00e1ximo o problema que pode existir nesse universo, que muda de minuto a minuto, ser\u00e1 uma premissa.<\/p>\n\n\n\n

Mas, ser\u00e1 que tema principal de uma planilha de custos estar\u00e1 direcionado para a seguran\u00e7a de todos, sa\u00fade e preven\u00e7\u00e3o? Definitivamente, acho que n\u00e3o caber\u00e1 mais \u201cdiscutir\u201d as linhas de or\u00e7amento referente a itens como ambul\u00e2ncia, equipamentos de seguran\u00e7a, quantidade de profissionais no local etc.<\/p>\n\n\n\n

Uma coisa \u00e9 certa, os eventos ser\u00e3o os \u00faltimos a voltar e n\u00e3o tenho d\u00favida que ser\u00e1 o setor que mais ir\u00e1 reagir de uma forma positiva.<\/p>\n\n\n\n

N\u00e3o s\u00f3 pela saudade e alegria que eles nos trazem,\nmas tamb\u00e9m pela disposi\u00e7\u00e3o que os profissionais envolvidos nessa \u00e1rea, que\nfazem o \u201cshow\u201d acontecer, anseiam pela retomada de trabalho, retomada de\npromover grandes momentos e entregas.<\/p>\n\n\n\n

Enfim, neste tempo de achismo, sugiro que aproveitem para rever prop\u00f3sitos, j\u00e1 que o futuro ser\u00e1 de grande mudan\u00e7a. Tanto para quem promove, quanto para quem consome.<\/p>\n\n\n\n

O case que mais ser\u00e1 usado nos workshops daqui alguns bons anos ser\u00e1: “Como sobreviver e retomar de uma pandemia”. Conseguiremos sair dessa e relembrar como uma p\u00e1gina virada, mas seguida de grande evolu\u00e7\u00e3o na nossa hist\u00f3ria.<\/p>\n\n\n\n

“O DNA na vida de eventos \u00e9 acreditar que \u00e9 poss\u00edvel fazer o imposs\u00edvel…. Evento ap\u00f3s evento… dia ap\u00f3s dia.\u2026”<\/p>\n\n\n\n

\n
<\/div>\n
\n

Nuno D\u2019E\u00e7a<\/strong><\/p>\n

Partner & Head of Procurement<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Come\u00e7o falando sobre o t\u00edtulo porque hoje, tudo o que escrevem de opini\u00f5es referentes a eventos e entretenimento no mundo, \u00e9 baseado no “acho que…”. E n\u00e3o seria diferente, j\u00e1 que o mais dif\u00edcil n\u00e3o \u00e9 s\u00f3 saber QUANDO vamos retomar essa \u00e1rea t\u00e3o afetada, mas tamb\u00e9m COMO vamos retomar. Existem muitas d\u00favidas e incertezas, […]<\/p>\n","protected":false},"author":5,"featured_media":293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[27,6,5,41],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-artigo","tag-boutique-pool","tag-bpool","tag-live-marketing"],"yoast_head":"\nO achismo no futuro do Live Marketing - BIsTheNewA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/o-achismo-no-futuro-do-live-marketing\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O achismo no futuro do Live Marketing - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"Come\u00e7o falando sobre o t\u00edtulo porque hoje, tudo o que escrevem de opini\u00f5es referentes a eventos e entretenimento no mundo, \u00e9 baseado no “acho que…”. 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