{"id":2530,"date":"2026-08-13T16:02:27","date_gmt":"2026-08-13T19:02:27","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=2530"},"modified":"2026-08-13T16:02:30","modified_gmt":"2026-08-13T19:02:30","slug":"ana-paula-passarelli-creator-economy-marketing-influencia","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/ana-paula-passarelli-creator-economy-marketing-influencia","title":{"rendered":"EP#54. Ana Paula Passarelli, a \u201cPassa\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No 54\u00b0 epis\u00f3dio do B IS THE NEW A, The Podcast, Davi Cury conversa com Ana Paula Passarelli, a \u201cPassa\u201d. Cofundadora e CBO da Brunch, ela \u00e9 a primeira mulher e a mais jovem a presidir o Sinapro-SP em 83 anos de hist\u00f3ria da entidade, al\u00e9m de professora na FAAP e uma das principais vozes do pa\u00eds em marketing de influ\u00eancia e creator economy. Nessa conversa, ela fala sobre romper ciclos, presidir uma institui\u00e7\u00e3o centen\u00e1ria sem virar ref\u00e9m da tradi\u00e7\u00e3o, e o que realmente separa influ\u00eancia de audi\u00eancia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o perca!<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"B is the new A \u2013 The Podcast | #EP54. Ana Paula Passarelli\" width=\"648\" height=\"365\" src=\"https:\/\/www.youtube.com\/embed\/WOCSSqYpVWA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No 54\u00b0 epis\u00f3dio do B IS THE NEW A, The Podcast, Davi Cury conversa com Ana Paula Passarelli, a \u201cPassa\u201d. Cofundadora e CBO da Brunch, ela \u00e9 a primeira mulher e a mais jovem a presidir o Sinapro-SP em 83 anos de hist\u00f3ria da entidade, al\u00e9m de professora na FAAP e uma das principais vozes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ana Paula Passarelli: Creator Economy, Influ\u00eancia e Lideran\u00e7a | B Is The New A #54<\/title>\n<meta name=\"description\" content=\"Ana Paula Passarelli, cofundadora da Brunch e presidente do Sinapro-SP, fala sobre creator economy, marketing de influ\u00eancia, lideran\u00e7a e o futuro da comunica\u00e7\u00e3o no epis\u00f3dio 54 do B Is The New A.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/ana-paula-passarelli-creator-economy-marketing-influencia\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ana Paula Passarelli: Creator Economy, Influ\u00eancia e Lideran\u00e7a | B Is The New A #54\" \/>\n<meta property=\"og:description\" content=\"Ana Paula Passarelli, cofundadora da Brunch e presidente do Sinapro-SP, fala sobre creator economy, marketing de influ\u00eancia, lideran\u00e7a e o futuro da comunica\u00e7\u00e3o no epis\u00f3dio 54 do B Is The New A.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/ana-paula-passarelli-creator-economy-marketing-influencia\" \/>\n<meta property=\"og:site_name\" content=\"BIsTheNewA\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-13T19:02:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T19:02:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-12-at-17.22.27.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1020\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BPool\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BPool\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ana-paula-passarelli-creator-economy-marketing-influencia#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ana-paula-passarelli-creator-economy-marketing-influencia\"},\"author\":{\"name\":\"BPool\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/02a28673bfb6a1f98233513376856eb9\"},\"headline\":\"EP#54. 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