{"id":2521,"date":"2026-04-02T09:16:50","date_gmt":"2026-04-02T12:16:50","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=2521"},"modified":"2026-04-02T11:19:54","modified_gmt":"2026-04-02T14:19:54","slug":"tony-waissmann-creatividad-agencias-independientes","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/tony-waissmann-creatividad-agencias-independientes","title":{"rendered":"EP#52. Tony Waissmann"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el 52\u00b0 episodio de B IS THE NEW A, excepcionalmente en espa\u00f1ol, Davi Cury conversa con Tony Waissmann, creativo argentino radicado en Estados Unidos, donde lleg\u00f3 con la misi\u00f3n de elevar la capacidad creativa de Havas Miami y hoy lidera 52, su estudio creativo independiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La creatividad latinoamericana y las diferencias entre los grandes grupos publicitarios y las agencias independientes son algunos de los temas de la conversaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No te lo pierdas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the 52nd episode of <em>B IS THE NEW A<\/em>, exceptionally in Spanish, Davi Cury talks with Tony Waissmann, an Argentine creative based in the United States, where he arrived with the mission of elevating Havas Miami\u2019s creative capabilities and today leads 52, his independent creative studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latin American creativity and the differences between major advertising groups and independent agencies are among the topics of the conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t miss it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No 52\u00ba epis\u00f3dio de B IS THE NEW A, excepcionalmente em espanhol, Davi Cury conversa com Tony Waissmann, criativo argentino radicado nos Estados Unidos, onde chegou com a miss\u00e3o de elevar a capacidade criativa da Havas Miami e hoje lidera a 52, seu est\u00fadio criativo independente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A criatividade latino-americana e as diferen\u00e7as entre os grandes grupos publicit\u00e1rios e as ag\u00eancias independentes s\u00e3o alguns dos temas da conversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o perca.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"B is the new A \u2013 The Podcast | #EP52. 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La creatividad latinoamericana y las diferencias entre los grandes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EP#52 Tony Waissmann: creatividad latinoamericana y agencias independientes | B Is The New A<\/title>\n<meta name=\"description\" content=\"En el episodio 52 de B Is The New A, Tony Waissmann habla sobre creatividad latinoamericana, su trayectoria en Estados Unidos y las diferencias entre grandes grupos y agencias independientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/tony-waissmann-creatividad-agencias-independientes\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EP#52 Tony Waissmann: creatividad latinoamericana y agencias independientes | B Is The New A\" \/>\n<meta property=\"og:description\" content=\"En el episodio 52 de B Is The New A, Tony Waissmann habla sobre creatividad latinoamericana, su trayectoria en Estados Unidos y las diferencias entre grandes grupos y agencias independientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/tony-waissmann-creatividad-agencias-independientes\" \/>\n<meta property=\"og:site_name\" content=\"BIsTheNewA\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T12:16:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T14:19:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2026\/04\/Capa-Blog-Podcast-EP-52.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BPool\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BPool\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/tony-waissmann-creatividad-agencias-independientes#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/tony-waissmann-creatividad-agencias-independientes\"},\"author\":{\"name\":\"BPool\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/02a28673bfb6a1f98233513376856eb9\"},\"headline\":\"EP#52. 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