{"id":2476,"date":"2025-09-29T18:37:55","date_gmt":"2025-09-29T21:37:55","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=2476"},"modified":"2025-09-29T18:37:58","modified_gmt":"2025-09-29T21:37:58","slug":"ep48-digital-favela-b-is-the-new-a","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a","title":{"rendered":"EP#48. Digital Favela"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No 48\u00ba epis\u00f3dio do B IS THE NEW A &#8211; The Podcast, Davi Cury recebe Guilherme Pierre (CEO) e Tiago Trindade (CCO), s\u00f3cios da Digital Favela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles contam como a empresa nasceu, explicam por que a favela n\u00e3o \u00e9 nicho, mas mercado central, e compartilham dados e percep\u00e7\u00f5es que ainda passam despercebidos pelo mercado. Falamos tamb\u00e9m sobre impacto cultural e econ\u00f4mico, os desafios dos algoritmos para creators da favela, a rela\u00e7\u00e3o das marcas de luxo com esse territ\u00f3rio e os pr\u00f3ximos passos da Digital Favela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1 o play e entra nessa conversa que est\u00e1 mudando a l\u00f3gica do mercado.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"B is the new A \u2013 The Podcast | #EP48 . Digital Favela\" width=\"648\" height=\"365\" src=\"https:\/\/www.youtube.com\/embed\/R636rm2K0fs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>No 48\u00ba epis\u00f3dio do B IS THE NEW A &#8211; The Podcast, Davi Cury recebe Guilherme Pierre (CEO) e Tiago Trindade (CCO), s\u00f3cios da Digital Favela. Eles contam como a empresa nasceu, explicam por que a favela n\u00e3o \u00e9 nicho, mas mercado central, e compartilham dados e percep\u00e7\u00f5es que ainda passam despercebidos pelo mercado. Falamos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EP#48. Digital Favela - BIsTheNewA<\/title>\n<meta name=\"description\" content=\"\u201cD\u00e1 o play no EP #48 do B Is The New A com Digital Favela e descubra como a influ\u00eancia perif\u00e9rica est\u00e1 mudando a l\u00f3gica do mercado.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EP#48. Digital Favela - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"\u201cD\u00e1 o play no EP #48 do B Is The New A com Digital Favela e descubra como a influ\u00eancia perif\u00e9rica est\u00e1 mudando a l\u00f3gica do mercado.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a\" \/>\n<meta property=\"og:site_name\" content=\"BIsTheNewA\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T21:37:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T21:37:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2025\/09\/Capa-Blog-Podcast-EP-48.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BPool\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BPool\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a\"},\"author\":{\"name\":\"BPool\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/02a28673bfb6a1f98233513376856eb9\"},\"headline\":\"EP#48. Digital Favela\",\"datePublished\":\"2025-09-29T21:37:55+00:00\",\"dateModified\":\"2025-09-29T21:37:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a\"},\"wordCount\":120,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Capa-Blog-Podcast-EP-48.png\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a\",\"name\":\"EP#48. Digital Favela - BIsTheNewA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Capa-Blog-Podcast-EP-48.png\",\"datePublished\":\"2025-09-29T21:37:55+00:00\",\"dateModified\":\"2025-09-29T21:37:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/02a28673bfb6a1f98233513376856eb9\"},\"description\":\"\u201cD\u00e1 o play no EP #48 do B Is The New A com Digital Favela e descubra como a influ\u00eancia perif\u00e9rica est\u00e1 mudando a l\u00f3gica do mercado.\u201d\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a#primaryimage\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Capa-Blog-Podcast-EP-48.png\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Capa-Blog-Podcast-EP-48.png\",\"width\":2000,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/ep48-digital-favela-b-is-the-new-a#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EP#48. Digital Favela\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/\",\"name\":\"BIsTheNewA\",\"description\":\"BPool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/02a28673bfb6a1f98233513376856eb9\",\"name\":\"BPool\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"caption\":\"BPool\"},\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/author\\\/wpbpool\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EP#48. Digital Favela - BIsTheNewA","description":"\u201cD\u00e1 o play no EP #48 do B Is The New A com Digital Favela e descubra como a influ\u00eancia perif\u00e9rica est\u00e1 mudando a l\u00f3gica do mercado.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a","og_locale":"pt_BR","og_type":"article","og_title":"EP#48. Digital Favela - BIsTheNewA","og_description":"\u201cD\u00e1 o play no EP #48 do B Is The New A com Digital Favela e descubra como a influ\u00eancia perif\u00e9rica est\u00e1 mudando a l\u00f3gica do mercado.\u201d","og_url":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a","og_site_name":"BIsTheNewA","article_published_time":"2025-09-29T21:37:55+00:00","article_modified_time":"2025-09-29T21:37:58+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2025\/09\/Capa-Blog-Podcast-EP-48.png","type":"image\/png"}],"author":"BPool","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"BPool","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a#article","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a"},"author":{"name":"BPool","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/02a28673bfb6a1f98233513376856eb9"},"headline":"EP#48. Digital Favela","datePublished":"2025-09-29T21:37:55+00:00","dateModified":"2025-09-29T21:37:58+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a"},"wordCount":120,"commentCount":0,"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a#primaryimage"},"thumbnailUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2025\/09\/Capa-Blog-Podcast-EP-48.png","articleSection":["Podcast"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a","url":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a","name":"EP#48. Digital Favela - BIsTheNewA","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a#primaryimage"},"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a#primaryimage"},"thumbnailUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2025\/09\/Capa-Blog-Podcast-EP-48.png","datePublished":"2025-09-29T21:37:55+00:00","dateModified":"2025-09-29T21:37:58+00:00","author":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/02a28673bfb6a1f98233513376856eb9"},"description":"\u201cD\u00e1 o play no EP #48 do B Is The New A com Digital Favela e descubra como a influ\u00eancia perif\u00e9rica est\u00e1 mudando a l\u00f3gica do mercado.\u201d","breadcrumb":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a#primaryimage","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2025\/09\/Capa-Blog-Podcast-EP-48.png","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2025\/09\/Capa-Blog-Podcast-EP-48.png","width":2000,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bpool.co\/bisthenewa\/ep48-digital-favela-b-is-the-new-a#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.bpool.co\/bisthenewa"},{"@type":"ListItem","position":2,"name":"EP#48. Digital Favela"}]},{"@type":"WebSite","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website","url":"https:\/\/blog.bpool.co\/bisthenewa\/","name":"BIsTheNewA","description":"BPool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bpool.co\/bisthenewa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/02a28673bfb6a1f98233513376856eb9","name":"BPool","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","caption":"BPool"},"url":"https:\/\/blog.bpool.co\/bisthenewa\/author\/wpbpool"}]}},"_links":{"self":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/2476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/comments?post=2476"}],"version-history":[{"count":2,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/2476\/revisions"}],"predecessor-version":[{"id":2479,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/2476\/revisions\/2479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media\/2477"}],"wp:attachment":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media?parent=2476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/categories?post=2476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/tags?post=2476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}