{"id":2383,"date":"2024-12-20T17:59:19","date_gmt":"2024-12-20T20:59:19","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=2383"},"modified":"2024-12-20T17:59:22","modified_gmt":"2024-12-20T20:59:22","slug":"marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico","title":{"rendered":"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Publicado originalmente em <a href=\"https:\/\/mundodomarketing.com.br\/\">Mundo do Marketing<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O Marketing B2B est\u00e1 planejando viver um novo cap\u00edtulo em 2025, impulsionado por tecnologias emergentes e mudan\u00e7as nas expectativas dos consumidores corporativos. Personaliza\u00e7\u00e3o, intelig\u00eancia artificial (IA) e experi\u00eancia omnicanal ser\u00e3o os pilares das estrat\u00e9gias que dominar\u00e3o o mercado no pr\u00f3ximo ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A automa\u00e7\u00e3o crescente, aliada ao uso intensivo de dados, permitir\u00e1 que as empresas otimizem a gera\u00e7\u00e3o de leads e tomem decis\u00f5es mais r\u00e1pidas e precisas. O Sales Clube aponta para o avan\u00e7o da an\u00e1lise preditiva como um dos grandes diferenciais do setor. Segundo Thiago Concer, cofundador da empresa, &#8220;estrat\u00e9gias de vendas orientadas por dados criar\u00e3o oportunidades, mais habilidades e acelerar\u00e3o os ciclos de vendas&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, n\u00e3o \u00e9 apenas a efici\u00eancia que estar\u00e1 em alta. Lucas Lanzoni , Head de Marketing da Meetz, refor\u00e7a que a personaliza\u00e7\u00e3o deixou de ser opcional. \u201cIntegrar IA \u00e0s estrat\u00e9gias de Marketing \u00e9 essencial para mapear dores espec\u00edficas e entregar solu\u00e7\u00f5es adaptadas. Isso reduz os ciclos de vendas e aumenta a competitividade em um mercado din\u00e2mico\u201d, explicou.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/framerusercontent.com\/images\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tecnologias e multicanalidade: o novo padr\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O uso de IA tamb\u00e9m transformar\u00e1 a forma como as marcas se engajam em a\u00e7\u00f5es de Live Marketing e campanhas de experi\u00eancia de marca. Gustavo Costa, CEO da LGL Case, explica que \u201cas tecnologias avan\u00e7adas ser\u00e3o fundamentais para criar experi\u00eancias em tempo real e conectar marcas aos p\u00fablicos de maneira fluida e integrada\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 Simone Gasperin, S\u00f3cia da BPool, apresenta uma nova vis\u00e3o para o mix de Marketing B2B, focado nos \u201c4Cs\u201d \u2013 Conte\u00fado, Cultura, Com\u00e9rcio e Comunidade. Segundo ela, a combina\u00e7\u00e3o de conte\u00fado relevante e engajamento de comunidades ser\u00e3o estrat\u00e9gias necess\u00e1rias em um ambiente de decis\u00f5es complexo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro desafio \u00e9 a posse e gest\u00e3o de dados, um ativo estrat\u00e9gico para qualquer empresa B2B. Paul Lima, fundador do Lima Consulting Group, destaca que \u201cconhecer profundamente os profissionais das empresas clientes \u00e9 essencial para fideliza\u00e7\u00e3o e maiores retornos financeiros. A ado\u00e7\u00e3o de Plataformas de Dados de Clientes (CDPs) e outras tecnologias de Martech ajudar\u00e1 a escalar a personaliza\u00e7\u00e3o no B2B, replicando boas pr\u00e1ticas do mercado B2C.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publicado originalmente em <a href=\"https:\/\/mundodomarketing.com.br\/\">Mundo do Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicado originalmente em Mundo do Marketing O Marketing B2B est\u00e1 planejando viver um novo cap\u00edtulo em 2025, impulsionado por tecnologias emergentes e mudan\u00e7as nas expectativas dos consumidores corporativos. Personaliza\u00e7\u00e3o, intelig\u00eancia artificial (IA) e experi\u00eancia omnicanal ser\u00e3o os pilares das estrat\u00e9gias que dominar\u00e3o o mercado no pr\u00f3ximo ano. A automa\u00e7\u00e3o crescente, aliada ao uso intensivo de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4,117],"tags":[137,112],"class_list":["post-2383","post","type-post","status-publish","format-standard","hentry","category-artigos","category-bpool-around-2","tag-b2b","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias - BIsTheNewA<\/title>\n<meta name=\"description\" content=\"O Marketing B2B em 2025 ser\u00e1 impulsionado por IA, personaliza\u00e7\u00e3o e omnicanalidade. Estrat\u00e9gias como os &quot;4Cs&quot;, automa\u00e7\u00e3o e gest\u00e3o de dados prometem transformar a gera\u00e7\u00e3o de leads, o engajamento e as experi\u00eancias de marca, destacando efici\u00eancia e inova\u00e7\u00e3o em um mercado din\u00e2mico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"O Marketing B2B em 2025 ser\u00e1 impulsionado por IA, personaliza\u00e7\u00e3o e omnicanalidade. Estrat\u00e9gias como os &quot;4Cs&quot;, automa\u00e7\u00e3o e gest\u00e3o de dados prometem transformar a gera\u00e7\u00e3o de leads, o engajamento e as experi\u00eancias de marca, destacando efici\u00eancia e inova\u00e7\u00e3o em um mercado din\u00e2mico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico\" \/>\n<meta property=\"og:site_name\" content=\"BIsTheNewA\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-20T20:59:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T20:59:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/framerusercontent.com\/images\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg\" \/>\n<meta name=\"author\" content=\"BPool\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BPool\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico\"},\"author\":{\"name\":\"BPool\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/a056147e0cd24eab201e5561fb60f402\"},\"headline\":\"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias\",\"datePublished\":\"2024-12-20T20:59:19+00:00\",\"dateModified\":\"2024-12-20T20:59:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico\"},\"wordCount\":408,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/framerusercontent.com\\\/images\\\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg\",\"keywords\":[\"B2B\",\"marketing\"],\"articleSection\":[\"Artigos\",\"BPool Around\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico\",\"name\":\"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias - BIsTheNewA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/framerusercontent.com\\\/images\\\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg\",\"datePublished\":\"2024-12-20T20:59:19+00:00\",\"dateModified\":\"2024-12-20T20:59:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/a056147e0cd24eab201e5561fb60f402\"},\"description\":\"O Marketing B2B em 2025 ser\u00e1 impulsionado por IA, personaliza\u00e7\u00e3o e omnicanalidade. Estrat\u00e9gias como os \\\"4Cs\\\", automa\u00e7\u00e3o e gest\u00e3o de dados prometem transformar a gera\u00e7\u00e3o de leads, o engajamento e as experi\u00eancias de marca, destacando efici\u00eancia e inova\u00e7\u00e3o em um mercado din\u00e2mico.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#primaryimage\",\"url\":\"https:\\\/\\\/framerusercontent.com\\\/images\\\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg\",\"contentUrl\":\"https:\\\/\\\/framerusercontent.com\\\/images\\\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/\",\"name\":\"BIsTheNewA\",\"description\":\"BPool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/a056147e0cd24eab201e5561fb60f402\",\"name\":\"BPool\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"caption\":\"BPool\"},\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/author\\\/aline-messi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias - BIsTheNewA","description":"O Marketing B2B em 2025 ser\u00e1 impulsionado por IA, personaliza\u00e7\u00e3o e omnicanalidade. Estrat\u00e9gias como os \"4Cs\", automa\u00e7\u00e3o e gest\u00e3o de dados prometem transformar a gera\u00e7\u00e3o de leads, o engajamento e as experi\u00eancias de marca, destacando efici\u00eancia e inova\u00e7\u00e3o em um mercado din\u00e2mico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico","og_locale":"pt_BR","og_type":"article","og_title":"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias - BIsTheNewA","og_description":"O Marketing B2B em 2025 ser\u00e1 impulsionado por IA, personaliza\u00e7\u00e3o e omnicanalidade. Estrat\u00e9gias como os \"4Cs\", automa\u00e7\u00e3o e gest\u00e3o de dados prometem transformar a gera\u00e7\u00e3o de leads, o engajamento e as experi\u00eancias de marca, destacando efici\u00eancia e inova\u00e7\u00e3o em um mercado din\u00e2mico.","og_url":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico","og_site_name":"BIsTheNewA","article_published_time":"2024-12-20T20:59:19+00:00","article_modified_time":"2024-12-20T20:59:22+00:00","og_image":[{"url":"https:\/\/framerusercontent.com\/images\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg","type":"","width":"","height":""}],"author":"BPool","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"BPool","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#article","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico"},"author":{"name":"BPool","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/a056147e0cd24eab201e5561fb60f402"},"headline":"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias","datePublished":"2024-12-20T20:59:19+00:00","dateModified":"2024-12-20T20:59:22+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico"},"wordCount":408,"commentCount":0,"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#primaryimage"},"thumbnailUrl":"https:\/\/framerusercontent.com\/images\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg","keywords":["B2B","marketing"],"articleSection":["Artigos","BPool Around"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico","url":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico","name":"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias - BIsTheNewA","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#primaryimage"},"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#primaryimage"},"thumbnailUrl":"https:\/\/framerusercontent.com\/images\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg","datePublished":"2024-12-20T20:59:19+00:00","dateModified":"2024-12-20T20:59:22+00:00","author":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/a056147e0cd24eab201e5561fb60f402"},"description":"O Marketing B2B em 2025 ser\u00e1 impulsionado por IA, personaliza\u00e7\u00e3o e omnicanalidade. Estrat\u00e9gias como os \"4Cs\", automa\u00e7\u00e3o e gest\u00e3o de dados prometem transformar a gera\u00e7\u00e3o de leads, o engajamento e as experi\u00eancias de marca, destacando efici\u00eancia e inova\u00e7\u00e3o em um mercado din\u00e2mico.","breadcrumb":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#primaryimage","url":"https:\/\/framerusercontent.com\/images\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg","contentUrl":"https:\/\/framerusercontent.com\/images\/GyewBOQWpdS5cQOD7F64rCZsqc.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bpool.co\/bisthenewa\/marketing-b2b-2025-personalizacao-ia-e-omnicanalidadetomatico#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.bpool.co\/bisthenewa"},{"@type":"ListItem","position":2,"name":"B2B em 2025: Personaliza\u00e7\u00e3o, IA e Experi\u00eancia Omnichannel no centro das estrat\u00e9gias"}]},{"@type":"WebSite","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website","url":"https:\/\/blog.bpool.co\/bisthenewa\/","name":"BIsTheNewA","description":"BPool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bpool.co\/bisthenewa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/a056147e0cd24eab201e5561fb60f402","name":"BPool","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","caption":"BPool"},"url":"https:\/\/blog.bpool.co\/bisthenewa\/author\/aline-messi"}]}},"_links":{"self":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/2383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/comments?post=2383"}],"version-history":[{"count":1,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/2383\/revisions"}],"predecessor-version":[{"id":2384,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/2383\/revisions\/2384"}],"wp:attachment":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media?parent=2383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/categories?post=2383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/tags?post=2383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}