{"id":2219,"date":"2024-09-26T18:30:30","date_gmt":"2024-09-26T21:30:30","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=2219"},"modified":"2024-09-26T18:30:33","modified_gmt":"2024-09-26T21:30:33","slug":"bpay-conheca-a-solucao-que-facilita-pagamentos-de-servicos-de-marketing","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/bpay-conheca-a-solucao-que-facilita-pagamentos-de-servicos-de-marketing","title":{"rendered":"BPay: conhe\u00e7a a solu\u00e7\u00e3o que facilita pagamentos de servi\u00e7os de marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Completando um ano, m\u00f3dulo de pagamento j\u00e1 foi adotado por grandes marcas como Via Varejo, Pepsico, Haleon e Akzonobel e movimentou R$ 20 milh\u00f5es em transa\u00e7\u00f5es<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Com um processo simples e que cumpre as normas de governan\u00e7a para agilizar o pagamento dos investimentos das marcas e empresas em servi\u00e7os de marketing como eventos, ag\u00eancias e influenciadores, o BPay, m\u00f3dulo criado pela BPool &#8211; plataforma Enterprise Gateway Marketplace (EGM) que simplifica a rela\u00e7\u00e3o e contrata\u00e7\u00e3o de servi\u00e7os de marketing entre grandes empresas e pequenos fornecedores &#8211; acaba de completar um ano no mercado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atendendo clientes como Via Varejo, Pepsico, Haleon e Akzonobel, o volume de transa\u00e7\u00f5es desse&nbsp; m\u00f3dulo especificamente j\u00e1 atingiu R$20 milh\u00f5es, fortalecendo o ecossistema criativo ao viabilizar o pagamento em nome dos clientes e evitar bitributa\u00e7\u00e3o e burocracia com dados de cadastro. Com a solu\u00e7\u00e3o, h\u00e1 maior efici\u00eancia e velocidade nos processos de contrata\u00e7\u00f5es e recebimento para ambos os lados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o investimento global em marketing previsto para aumentar 8,2% esse ano, chegando a US$ 1 trilh\u00e3o pela primeira vez, de acordo com a <a href=\"https:\/\/click.cse360.com.br\/Click\/AddCampaignEmailClick\/483a9b43-d360-4d54-f4a1-08dbfa7664ec\/https%253a%252f%252fwww.warc.com%252fcontent%252ffeed%252fglobal-advertising-to-top-1-trillion-in-2024-as-big-five-attract-most-spending%252f8558\/32da6c93-d930-48bd-ac95-c5dee26be855\/vinicius@propmark.com.br\/True\">Warc Medi<\/a>, solu\u00e7\u00f5es como o&nbsp; BPay s\u00e3o a resposta para que as marcas melhorarem a gest\u00e3o de investimentos e de processos, gra\u00e7as \u00e0 intelig\u00eancia de dados que, por meio de dashboards inteligentes e customizados, garantem a transpar\u00eancia e visibilidade dos gastos em tempo real. Al\u00e9m disso, o recurso pode auxiliar na emiss\u00e3o de faturas para entidades locais de empresas em toda a regi\u00e3o das Am\u00e9ricas, na otimiza\u00e7\u00e3o de tempo e no registro e gerenciamento de fornecedores e gastos indiretos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNeste primeiro ano, investimos em funcionalidades que utilizam de recursos inteligentes para otimiza\u00e7\u00e3o de processos internos e melhoria de experi\u00eancia para os usu\u00e1rios, seguindo nosso objetivo de entregar uma plataforma otimizada e \u00e1gil para profissionais de marketing e compras. Assim, entregamos uma proposta de valor que re\u00fane inova\u00e7\u00e3o, criatividade e saving, simplificando processos que beneficiam as marcas e parceiros envolvidos\u201d, explica Beto Sirotsky, co-CEO da BPool junto com Daniel Prianti.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como funciona o BPay?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O processo \u00e9 realizado atrav\u00e9s de uma requisi\u00e7\u00e3o do cliente via plataforma da BPool, com detalhes do fornecedor, categoria do servi\u00e7o e termos de pagamento. Com essas informa\u00e7\u00f5es, a plataforma trabalha atrav\u00e9s de um workflow simples, \u00e1gil e transparente para ambos os lados, cliente e fornecedor, para garantir o recebimento e pagamento dos investimentos de marketing de acordo com os termos acordados. Entre os servi\u00e7os que podem ser transacionados pelo m\u00f3dulo de pagamento Bpay est\u00e3o: eventos, que incluem gastos com loca\u00e7\u00e3o do espa\u00e7o, A&amp;B, influenciadores, cenografia, artistas, som, entre outros; Campanhas publicit\u00e1rias, com demandas em contrata\u00e7\u00e3o de m\u00eddia, OOH, an\u00fancios em r\u00e1dios e influenciadores, e Retail Marketing, al\u00e9m de servi\u00e7os de fotografia, v\u00eddeo, consultorias e plataformas digitais.\u00a0<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BPool \u2013 Quem somos n\u00f3s?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A BPool \u00e9 um Marketplace Enterprise Gateway estabelecido para transformar a contrata\u00e7\u00e3o de Servi\u00e7os de Marketing.&nbsp;<a href=\"https:\/\/bpool.co\/form-start-a-demo\/\">Agende uma demo e conhe\u00e7a a Plataforma BPool.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Completando um ano, m\u00f3dulo de pagamento j\u00e1 foi adotado por grandes marcas como Via Varejo, Pepsico, Haleon e Akzonobel e movimentou R$ 20 milh\u00f5es em transa\u00e7\u00f5es<\/p>\n","protected":false},"author":7,"featured_media":2220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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