{"id":2211,"date":"2024-09-11T18:12:39","date_gmt":"2024-09-11T21:12:39","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=2211"},"modified":"2024-09-16T09:12:13","modified_gmt":"2024-09-16T12:12:13","slug":"podcast-ep40-marcelo-bronze","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep40-marcelo-bronze","title":{"rendered":"[Podcast] EP#40. Marcelo Bronze"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No epis\u00f3dio #40 do <a href=\"https:\/\/blog.bpool.co\/bisthenewa\/category\/podcast\">B is the new A &#8211; O Podcast da BPool<\/a>, Davi Cury e Beto Sirotsky conversam com Marcelo Bronze, Diretor de Marketing da Danone, sobre inova\u00e7\u00e3o, comportamento do consumidor e a import\u00e2ncia crescente do ESG nas decis\u00f5es estrat\u00e9gicas das empresas.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aqui est\u00e3o os principais pontos discutidos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Marcelo Bronze compartilha uma vis\u00e3o provocativa sobre como o marketing est\u00e1 se transformando para acompanhar as demandas de um mercado em constante evolu\u00e7\u00e3o.<\/li><li>Ele destaca sua experi\u00eancia em grandes empresas de bens de consumo, como Nestl\u00e9, Mondelez e Mars, e como esses aprendizados moldaram sua abordagem na Danone.<\/li><li>O papel fundamental do ESG, tanto em termos de estrat\u00e9gia corporativa quanto na conex\u00e3o genu\u00edna com o consumidor, foi amplamente explorado.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marcelo Bronze compartilha uma vis\u00e3o provocativa sobre o assunto:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Marketing n\u00e3o \u00e9 apenas marketing, \u00e9 marketings, n\u00e9? Temos tantas facetas e tantos pap\u00e9is diferentes dependendo da ind\u00fastria em que voc\u00ea est\u00e1. E um dos fatores que me fez escolher bens de consumo \u00e9 que marketing em uma empresa de bens de consumo \u00e9 como se fosse o camisa 10 do time. Tem um papel central dentro da companhia: olhar para o futuro, entregar resultados, conectar-se com vendas, chegar at\u00e9 o cliente, entender o consumidor, trazer a voz do consumidor, definir o que \u00e9 inova\u00e7\u00e3o, determinar o que \u00e9 o seu produto, para onde a marca est\u00e1 indo e qual \u00e9 o plano de comunica\u00e7\u00e3o, al\u00e9m de decidir como investir a verba. Fala com a f\u00e1brica, fala com&#8230; sabe? O papel \u00e9 realmente muito central.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfa7 Ou\u00e7a o epis\u00f3dio completo nas principais plataformas de streaming.<\/p>\n\n\n\n<iframe title=\"EP#40. MARCELO BRONZE\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=y53zs-16ce781-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=f6f6f6\" loading=\"lazy\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No epis\u00f3dio #40 do B is the new A &#8211; O Podcast da BPool, Davi Cury e Beto Sirotsky conversam com Marcelo Bronze, Diretor de Marketing da Danone, sobre inova\u00e7\u00e3o, comportamento do consumidor e a import\u00e2ncia crescente do ESG nas decis\u00f5es estrat\u00e9gicas das empresas.<\/p>\n","protected":false},"author":7,"featured_media":2212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Podcast] EP#40. 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