{"id":2207,"date":"2024-08-19T10:13:05","date_gmt":"2024-08-19T13:13:05","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=2207"},"modified":"2024-08-19T10:13:07","modified_gmt":"2024-08-19T13:13:07","slug":"quem-sabe-sabe-quem-nao-sabe-bate-palmas","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/quem-sabe-sabe-quem-nao-sabe-bate-palmas","title":{"rendered":"Quem sabe, sabe. Quem n\u00e3o sabe, bate palmas!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Por Alexandre Peralta*<\/em><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Silvio Santos ser\u00e1 sempre a prova viva da for\u00e7a da comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo o seu imp\u00e9rio, desde a emissora at\u00e9 as empresas, foi constru\u00eddo a partir de sua capacidade de criar identifica\u00e7\u00e3o com as pessoas, de se conectar com elas, e de seu talento e habilidade para comunicar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em uma \u00e9poca em que discutimos tanto sobre intelig\u00eancias artificiais e automatiza\u00e7\u00f5es, Silvio Santos nos lembra do poder da emo\u00e7\u00e3o como ferramenta fundamental para uma boa comunica\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se hoje voc\u00ea quiser estudar Branded Content, Marketing de Influ\u00eancia, Marketing Viral, Engajamento ou Cauda Longa, basta estudar Silvio Santos, pois ele j\u00e1 aplicava todos esses conceitos muito antes de eles existirem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele criou bord\u00f5es populares e memor\u00e1veis, como \u201cQuem quer dinheiro?\u201d, \u201c\u00c9 namoro ou amizade?\u201d e \u201cM\u00e1 \u00f4e!\u201d, que se espalharam por todo o pa\u00eds e entraram para a cultura popular. O que poderia ser mais viral? O que gerou mais engajamento na hist\u00f3ria da comunica\u00e7\u00e3o?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tamb\u00e9m utilizou o marketing de influ\u00eancia muito antes do termo existir. N\u00e3o consigo imaginar um influenciador atual, mesmo com o apoio do digital, que consiga avalizar e vender mais produtos por meio de sua pr\u00f3pria imagem do que Silvio Santos. Voc\u00ea consegue?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 um livro inteiro sobre Cauda Longa que voc\u00ea n\u00e3o precisa ler se estudar Silvio Santos. Ele teve uma capacidade \u00fanica de criar, a partir de sua pr\u00f3pria marca, outras marcas e neg\u00f3cios que se fortaleceram mutuamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ali\u00e1s, sua ideia de usar seu canal para promover seus pr\u00f3prios produtos de uma maneira t\u00e3o org\u00e2nica n\u00e3o \u00e9 uma das estrat\u00e9gias mais bem-sucedidas da hist\u00f3ria do Branded Content?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>CEO &amp; Fundador da Peralta Creatives<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Alexandre Peralta*<\/p>\n","protected":false},"author":7,"featured_media":2210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quem sabe, sabe. 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