{"id":2136,"date":"2024-06-26T09:33:35","date_gmt":"2024-06-26T12:33:35","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=2136"},"modified":"2024-06-27T14:38:29","modified_gmt":"2024-06-27T17:38:29","slug":"podcast-ep38-alexandre-manisck","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep38-alexandre-manisck","title":{"rendered":"[Podcast] EP#38. Alexandre Manisck"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No epis\u00f3dio #38 do <a href=\"https:\/\/blog.bpool.co\/bisthenewa\/category\/podcast\">B is the new A &#8211; O Podcast da BPool&#8221;<\/a>, Davi Cury conversa com Alexandre Manisck sobre os desafios e oportunidades no <strong>Marketing de Influ\u00eancia<\/strong> e na <strong>Creator Economy<\/strong>.\u00a0<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Alexandre, com sua vasta experi\u00eancia em cria\u00e7\u00e3o e como CSO na Social Talent, que faz parte do grupo BPool, oferece uma vis\u00e3o \u00fanica sobre como o cen\u00e1rio est\u00e1 evoluindo na Creator Economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aqui est\u00e3o os principais pontos discutidos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Defini\u00e7\u00e3o de Influenciadores vs. Criadores: <\/strong>Manski explora a distin\u00e7\u00e3o entre influenciadores, que compartilham suas vidas de forma mais pessoal, e criadores, que produzem conte\u00fados mais elaborados e caracterizados.<\/li><li><strong>Autenticidade e Relev\u00e2ncia: <\/strong>A import\u00e2ncia dos influenciadores e criadores manterem autenticidade em seus conte\u00fados, alinhando-se aos interesses genu\u00ednos de seus seguidores, em vez de tentar construir comunidades de marca artificiais.<\/li><li><strong>Estrat\u00e9gias de Sele\u00e7\u00e3o de Influenciadores:<\/strong> Estrat\u00e9gias para escolher os influenciadores certos para uma marca, enfatizando a import\u00e2ncia da afinidade de interesses entre o influenciador e o p\u00fablico-alvo da marca.<\/li><li><strong>Impacto da Creator Economy:<\/strong> Manski compartilhou insights sobre como a economia dos criadores est\u00e1 moldando o mercado digital, destacando o papel das plataformas e a evolu\u00e7\u00e3o das expectativas dos consumidores.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alexandre Manski compartilha uma vis\u00e3o provocativa sobre o marketing de influ\u00eancia:&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Eu tenho uma vis\u00e3o meio pol\u00eamica sobre isso. Porque eu n\u00e3o acredito em marca construindo comunidade. Eu acho que as pessoas n\u00e3o seguem marcas, elas seguem as marcas nas redes sociais, elas veem o conte\u00fado, mas n\u00e3o \u00e9 um interesse pessoal das pessoas, tipo, vamos fazer a marca ser a seita do t\u00eanis, o caf\u00e9, a seita da maquiagem. Elas t\u00eam interesses que se conectam, e o produto, a marca, pode estar ali no contexto das coisas que interessam.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfa7 Ou\u00e7a o epis\u00f3dio completo nas principais plataformas de streaming.<\/p>\n\n\n\n<iframe title=\"EP#38. ALEXANDRE MANISCK\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=qvu4p-164f5a7-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=f6f6f6\" loading=\"lazy\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No epis\u00f3dio #38 do B is the new A &#8211; O Podcast da BPool&#8221;, Davi Cury conversa com Alexandre Manisck sobre os desafios e oportunidades no Marketing de Influ\u00eancia e na Creator Economy.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":2141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Podcast] EP#38. 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