{"id":1884,"date":"2023-11-16T14:40:30","date_gmt":"2023-11-16T17:40:30","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=1884"},"modified":"2023-11-16T14:40:32","modified_gmt":"2023-11-16T17:40:32","slug":"ollo-lanca-spin-off-voltada-para-social-talents","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/ollo-lanca-spin-off-voltada-para-social-talents","title":{"rendered":"Ollo lan\u00e7a spin-off voltada para social talents"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Empresa chega ao mercado de marketing de influ\u00eancia com nova proposta<\/p><\/blockquote>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">A TalentTech Ollo anuncia o lan\u00e7amento de sua primeira spin-off, a Social Talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Ollo busca levar sua expertise na hipercuradoria de talentos para o mercado de criadores de conte\u00fado, gerando pontes e conex\u00f5es entre as marcas e os social talents, criadores que t\u00eam foco na qualidade criativa e de produ\u00e7\u00e3o de conte\u00fado. Assim, a nova empresa do grupo visa entregar um match entre marcas e criadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Identificamos que esses pontos s\u00e3o cruciais no desenvolvimento de uma campanha eficiente. Por isso, n\u00e3o olharemos apenas para o n\u00famero de seguidores de um talento, mas para tamb\u00e9m e, principalmente, para a capacidade daquele talento em criar conte\u00fados e engajar com sua base e sua comunidade. Em outras palavras, queremos levar essa metodologia j\u00e1 amplamente testada de hipercuradoria humanizada da Ollo para este segmento&#8221;, aponta Karina Rehavia, fundadora e CEO da Ollo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Estamos partindo da premissa que toda pessoa criadora \u00e9 influenciadora, mas nem toda pessoa influenciadora \u00e9 criadora. Esse \u00e9 o mantra que d\u00e1 o tom do \u00a0nosso trabalho. Entendemos que existe uma diferen\u00e7a entre a pessoa criadora de conte\u00fado e a pessoa influenciadora digital e que, no final, a criadora \u00e9 aquela que foca em produzir e planejar materiais mais criativos, inspiradores e envolventes. E isso faz toda a diferen\u00e7a l\u00e1 na frente, no engajamento com os p\u00fablicos e as comunidades&#8221;, conclui Alexandre Manisck, que lidera a opera\u00e7\u00e3o da Social Talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/propmark.com.br\/ollo-lanca-spin-off-voltada-para-social-talents\/\">Publicado originalmente na Propmark.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresa chega ao mercado de marketing de influ\u00eancia com nova proposta<\/p>\n","protected":false},"author":7,"featured_media":1886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[117,118],"tags":[],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bpool-around-2","category-imprensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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