{"id":1723,"date":"2023-07-28T15:07:38","date_gmt":"2023-07-28T18:07:38","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=1723"},"modified":"2024-07-22T17:29:14","modified_gmt":"2024-07-22T20:29:14","slug":"featured-story-47-trio-digital-group","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/featured-story-47-trio-digital-group","title":{"rendered":"Featured Story #47 | Trio Digital Group"},"content":{"rendered":"\n

Estrat\u00e9gias Integradas para o Sucesso Digital: Transformando a Abordagem Tradicional de Marketing<\/strong><\/p>\n\n\n\n\n\n\n\n

<\/p>\n\n\n\n

No mundo do marketing, o cen\u00e1rio digital tem trazido uma s\u00e9rie de desafios para as marcas que buscam alcan\u00e7ar o sucesso online. Nessa nova era, \u00e9 essencial encontrar estrat\u00e9gias eficazes que combinem o conhecimento do marketing tradicional com as demandas do ambiente digital.<\/p>\n\n\n\n

Para entender como superar esses desafios e alcan\u00e7ar o sucesso no ambiente digital, nesta Featured Story do m\u00eas, conversamos com Caroline Menezes, Diretora Executiva, e Cristhiano Frade Carvalheira, Diretor de Opera\u00e7\u00f5es, ambos s\u00f3cios da Trio Digital Group<\/a>. A Trio \u00e9 uma ag\u00eancia inovadora , reconhecida por sua abordagem omnichannel, que oferece solu\u00e7\u00f5es integradas que unem o melhor do marketing tradicional e digital. A ag\u00eancia se destaca por sua intelig\u00eancia em v\u00eddeos para campanhas online, gerando conversas e construindo comunidades. Al\u00e9m disso, a ag\u00eancia possui a certifica\u00e7\u00e3o \u201cWomen<\/strong>–Owned<\/strong>\u201d da WEConnect International, contando com um n\u00facleo estrat\u00e9gico e criativo formado por uma equipe diversa, na qual 70% da equipe \u00e9 composta por mulheres, trazendo uma ampla gama de perspectivas. <\/p>\n\n\n\n

Confira o bate papo!<\/strong><\/h3>\n\n\n\n
  • \"\"<\/figure><\/li><\/ul><\/figure>\n\n\n\n

    Sabemos que a comunica\u00e7\u00e3o \u00e9 essencial para o sucesso de uma marca. Como as marcas podem criar uma comunica\u00e7\u00e3o eficaz tanto no marketing tradicional quanto no ambiente digital? Quais s\u00e3o os desafios espec\u00edficos e como a Trio tem trabalhado para super\u00e1-los?<\/strong><\/p>\n\n\n\n

    O desafio parece simples – gerar conversas. As marcas hoje entenderam que a rela\u00e7\u00e3o com seu p\u00fablico \u00e9 mais pr\u00f3xima, com uma expectativa de troca de assunto de interesse do seu consumidor. \u00c9 para al\u00e9m de falar de si, \u00e9 falar com e de forma espont\u00e2nea. Com isso, cada vez mais a Trio olha para as campanhas como uma oportunidade de aproxima\u00e7\u00e3o. Na consci\u00eancia que o recurso mais precioso de hoje \u00e9 o tempo, apostar aten\u00e7\u00e3o para 1 a\u00e7\u00e3o ou pe\u00e7a j\u00e1 n\u00e3o faz mais sentido. O olhar precisa ser multidimensional, investir em diferentes oportunidades – leia-se formatos – como ponto de conversa. E a Trio enxerga e acredita que o videomarketing \u00e9 um grande aliado nesta constru\u00e7\u00e3o de relacionamento.<\/p>\n\n\n\n

    Personaliza\u00e7\u00e3o e segmenta\u00e7\u00e3o s\u00e3o elementos-chave na era da transforma\u00e7\u00e3o digital. Como as marcas podem de utilizar essas estrat\u00e9gias de forma eficaz, considerando sua base tradicional de clientes? A Trio tem alguma abordagem especial nesse sentido? <\/strong><\/p>\n\n\n\n

    Sabemos o quanto os dados s\u00e3o aliados de uma campanha bem sucedida. A Trio trabalha necessariamente a partir de um diagn\u00f3stico digital. Entender a presen\u00e7a da marca no ambiente digital, seus correntes, as conversas acerca do produto e identificar potenciais oportunidades. O valor do digital \u00e9 essa capacidade ser din\u00e2mica, de podermos olhar os vieses comportamentais da base de clientes e tamb\u00e9m potenciais clientes futuros.<\/p>\n\n\n\n

    Sabemos que a criatividade desempenha um papel fundamental no marketing. Como voc\u00eas t\u00eam estimulado a criatividade em suas estrat\u00e9gias? <\/strong><\/p>\n\n\n\n

    Acreditamos que a inova\u00e7\u00e3o n\u00e3o est\u00e1 mais na “big idea criativa”. O valor criativo das estrat\u00e9gias de marketing nascem de dentro das comunidades digitais. A a\u00e7\u00e3o da marca a partir da reflex\u00e3o: O que meu p\u00fablico percebe como importante? Eu, como marca, compartilho hoje dos assuntos de impacto da minha audi\u00eancia? Como reconhe\u00e7o os valores priorit\u00e1rios e legitimo, acolho, promovo alcance? Para a Trio a criatividade na estrat\u00e9gia parte do valor humano como centro, trata-se de uma constru\u00e7\u00e3o de sinergia leg\u00edtima. <\/p>\n\n\n\n

    Com base em sua expertise e experi\u00eancia, quais insights valiosos voc\u00ea pode compartilhar sobre como as marcas podem se adaptar e prosperar na era da transforma\u00e7\u00e3o digital? <\/strong><\/p>\n\n\n\n

    Com mais olhar para o outro. A marca quando sai de lugar de um produto e assume sua voz e responsabilidade no ambiente social, ela ganha for\u00e7a para se comunicar, ela ganha credibilidade de ter trocas, de ser ouvida, de ser desejada e admirada. Voltamos ao ponto de ser centrado no humano. A intelig\u00eancia artificial, o marketing de influ\u00eancia, as novas plataformas que surgem s\u00e3o recursos, s\u00e3o o meio. Prosperar na transforma\u00e7\u00e3o digital \u00e9 ter a terapia em dia ; ). Reconhecer seus valores, seu potencial de entrega para a sociedade, seu potencial de socializar e transformar vidas, com os recursos certos e com a habilidade de muita gente talentosa que hoje tem no mercado. <\/p>\n\n\n\n

    Como voc\u00ea acredita que a composi\u00e7\u00e3o diversa da equipe da Trio, formada por 70% de mulheres, impacta a comunica\u00e7\u00e3o contempor\u00e2nea? Para voc\u00ea, qual \u00e9 a relev\u00e2ncia desse olhar diverso?<\/strong> <\/p>\n\n\n\n

    A Trio \u00e9 diversa em sua ess\u00eancia porque s\u00f3 assim \u00e9 poss\u00edvel construir uma comunica\u00e7\u00e3o efetiva,  Um pa\u00eds de dimens\u00f5es continentais e t\u00e3o rico em cultura, ra\u00e7a e saberes exige dos profissionais de comunica\u00e7\u00e3o m\u00faltiplos olhares de planejamento, cria\u00e7\u00e3o e produ\u00e7\u00e3o. Nossas campanhas, al\u00e9m da an\u00e1lise de dados comportamentais, tamb\u00e9m s\u00e3o fruto de viv\u00eancias individuais, de diferentes perspectivas e estilos de vida. A Trio nasceu assim, entendendo a import\u00e2ncia das mulheres e da diversidade racial em sua ess\u00eancia e isso \u00e9 bom demais. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Estrat\u00e9gias Integradas para o Sucesso Digital: Transformando a Abordagem Tradicional de Marketing<\/p>\n","protected":false},"author":7,"featured_media":2175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-stories"],"yoast_head":"\nFeatured Story #47 | Trio Digital Group - BIsTheNewA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/featured-story-47-trio-digital-group\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured Story #47 | Trio Digital Group - 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