{"id":1686,"date":"2023-06-29T08:00:00","date_gmt":"2023-06-29T11:00:00","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=1686"},"modified":"2023-06-29T16:34:25","modified_gmt":"2023-06-29T19:34:25","slug":"podcast-ep29-marcio-callage","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep29-marcio-callage","title":{"rendered":"[Podcast] EP#29. Marcio Callage"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No epis\u00f3dio deste m\u00eas do <a href=\"https:\/\/blog.bpool.co\/bisthenewa\/category\/podcast\">B IS THE NEW A &#8211; The Podcast<\/a>, conversamos com o publicit\u00e1rio <strong>Marcio Callage, CMO da Vulcabras<\/strong>, empresa respons\u00e1vel pelas marcas da Olympikus, Under Armour e Mizuno. Em nossa conversa, falamos sobre os temas da cria\u00e7\u00e3o de ecossistemas de marcas, estrat\u00e9gias de nicho em uma sociedade distra\u00edda, o poder das comunidades, sua rela\u00e7\u00e3o com as novas tecnologias generativas e at\u00e9 mesmo sobre churrasco.<\/p>\n\n\n\n<!--more-->\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>A gente acaba de alguma maneira se atraindo pelas marcas do momento que a gente precisa fazer determinadas escolhas, as marcas que s\u00e3o fi\u00e9is a sua identidade e a sua raiz, e a\u00ed eu acho que gente acaba entrando em um mundo&nbsp; da comunidade n\u00e9, quando a gente vai l\u00e1 flerta com aquela hist\u00f3ria&nbsp; e sa\u00ed, mas a gente bebe um pouco daquilo quando a gente escolhe uma marca em rela\u00e7\u00e3o a outra.<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Confira o EP#29:<\/h2>\n\n\n\n<iframe loading=\"lazy\" title=\"EP#29. MARCIO CALLAGE\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=mz6bf-14445ea-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=f6f6f6\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Ou\u00e7a o B IS THE NEW A &#8211; The Podcast nas principais plataformas de streaming.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BPool<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quem somos n\u00f3s<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Um Enterprise Gateway Marketplace estabelecido para transformar a contrata\u00e7\u00e3o de Servi\u00e7os de Marketing.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No epis\u00f3dio deste m\u00eas do B IS THE NEW A &#8211; The Podcast, conversamos com o publicit\u00e1rio Marcio Callage, CMO da Vulcabras, empresa respons\u00e1vel pelas marcas da Olympikus, Under Armour e Mizuno. Em nossa conversa, falamos sobre os temas da cria\u00e7\u00e3o de ecossistemas de marcas, estrat\u00e9gias de nicho em uma sociedade distra\u00edda, o poder das [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Podcast] EP#29. 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