{"id":1413,"date":"2023-03-01T17:46:51","date_gmt":"2023-03-01T20:46:51","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=1413"},"modified":"2023-03-02T09:11:01","modified_gmt":"2023-03-02T12:11:01","slug":"a-transformacao-digital-na-contratacao-de-live-marketing","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/a-transformacao-digital-na-contratacao-de-live-marketing","title":{"rendered":"A Transforma\u00e7\u00e3o Digital na Contrata\u00e7\u00e3o de Live Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A escolha de ag\u00eancia, fornecedores e parceiros de projetos de Live Marketing n\u00e3o \u00e9 algo trivial.&nbsp;<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">De um lado, \u00e9 importante ter um parceiro de confian\u00e7a, especialista e comprometido com todos os processos, contratos e documentos implicados mas tamb\u00e9m impec\u00e1vel na garantia de seguran\u00e7a das estruturas e pessoas envolvidas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De outro, \u00e9 necess\u00e1rio que esse parceiro seja muito cuidadoso na gest\u00e3o da marca contratante, entregando experi\u00eancias memor\u00e1veis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais que em outros servi\u00e7os de marketing, os servi\u00e7os que fazem parte da categoria de live marketing (eventos, ativa\u00e7\u00f5es, conven\u00e7\u00f5es, festas, palestras) promovem uma rela\u00e7\u00e3o direta com o p\u00fablico, criando, dessa forma, um v\u00ednculo real e genu\u00edno.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contudo, uma experi\u00eancia ruim pode ser muito negativa para a marca, ainda mais em tempos de redes sociais, em que para o bem e para o mal, tudo reverbera muito r\u00e1pido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E como a tecnologia pode ajudar na evolu\u00e7\u00e3o de contrata\u00e7\u00e3o de servi\u00e7os de Live Marketing?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia pode ser uma aliada na gest\u00e3o de servi\u00e7os de <a href=\"https:\/\/blog.bpool.co\/bisthenewa\/o-achismo-no-futuro-do-live-marketing\">Live Marketing<\/a> e uma s\u00e9rie de contrata\u00e7\u00f5es pode ser feita de forma digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pois aqui na <a href=\"https:\/\/www.youtube.com\/watch?v=w3295Znpt60\">BPool<\/a> temos um m\u00f3dulo exclusivo e uma solu\u00e7\u00e3o completa para apoiar esse tipo de demanda.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mas por que a BPool?<\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li><strong>Mais de 170 parceiros de Live Marketing;<\/strong><\/li><li>Acesso a esses parceiros atrav\u00e9s de um <strong>\u00fanico contrato e uma \u00fanica homologa\u00e7\u00e3o;<\/strong><\/li><li><strong>Inova\u00e7\u00e3o, diversidade e regionaliza\u00e7\u00e3o:<\/strong> selecionamos para o nosso pool parceiros independentes e com foco em entregas surpreendentes;<\/li><li>Diferentes servi\u00e7os e especialidades: atrav\u00e9s do m\u00f3dulo de Live Marketing da BPool \u00e9 poss\u00edvel contratar <strong>eventos, workshops, conven\u00e7\u00f5es, palestras, festas, lan\u00e7amentos, coletivas de imprensa, ativa\u00e7\u00f5es, shopper, incentivo, ponto de venda<\/strong> etc;<\/li><li>Nossa plataforma possui um <strong>algoritmo de matching <\/strong>para sele\u00e7\u00e3o dos melhores parceiros para cada projeto;<\/li><li>A plataforma oferece ainda acesso facilitado e intuitivo \u00e0 <strong>compara\u00e7\u00e3o e negocia\u00e7\u00e3o de propostas e or\u00e7amentos;<\/strong><\/li><li>Mais: conduzimos <strong>processos sem bi-tributa\u00e7\u00e3o<\/strong>, de forma transparente e de acordo com as normas de compliance. <\/li><li>Na plataforma da BPool \u00e9 poss\u00edvel ainda <strong>gerar baseline<\/strong> de todas as compras de Live Marketing, organizando os or\u00e7amentos linha a linha. <\/li><li>O respons\u00e1vel pelo projeto fica com acesso ao <strong>hist\u00f3rico e registro das NFs.<\/strong><\/li><li>Por fim, para facilitar ainda mais todo o processo, o m\u00f3dulo de Live Marketing funciona como um gateway de pagamento, ou seja: <strong>o cliente paga uma \u00fanica NF para a BPool, que por sua vez assume o pagamento dos m\u00faltiplos fornecedores.<\/strong><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Em suma, uma solu\u00e7\u00e3o completa. <br>Conhe\u00e7a aqui alguns dos nossos cases:\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Alguns cases de Live Marketing:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CnwwH6Wsg9I\/\">https:\/\/www.instagram.com\/p\/CnwwH6Wsg9I\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CnSf0hGLhuT\/\">https:\/\/www.instagram.com\/p\/CnSf0hGLhuT\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CkLa1sjgCk9\/\">https:\/\/www.instagram.com\/p\/CkLa1sjgCk9\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CflvGaesck7\/?igshid=MWI4MTIyMDE%3D\">https:\/\/www.instagram.com\/p\/CflvGaesck7\/?igshid=MWI4MTIyMDE%3D<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong><a href=\"http:\/\/www.bpool.co\">BPool<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quem somos n\u00f3s<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um Enterprise Gateway Marketplace estabelecido para transformar a contrata\u00e7\u00e3o de Servi\u00e7os de Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A escolha de ag\u00eancia, fornecedores e parceiros de projetos de Live Marketing n\u00e3o \u00e9 algo trivial.&nbsp;<\/p>\n","protected":false},"author":7,"featured_media":1420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[119,41,112],"class_list":["post-1413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-eventos","tag-live-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Transforma\u00e7\u00e3o Digital na Contrata\u00e7\u00e3o de Live Marketing - BIsTheNewA Artigos<\/title>\n<meta name=\"description\" content=\"A escolha de ag\u00eancia, fornecedores e parceiros de projetos de Live Marketing n\u00e3o 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