{"id":1374,"date":"2023-01-31T15:19:14","date_gmt":"2023-01-31T18:19:14","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=1374"},"modified":"2023-02-13T12:12:12","modified_gmt":"2023-02-13T15:12:12","slug":"comunicacao-e-marketing-guia-de-conteudos-para-navegar-em-2023","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/comunicacao-e-marketing-guia-de-conteudos-para-navegar-em-2023","title":{"rendered":"Comunica\u00e7\u00e3o e Marketing: Guia de Conte\u00fados para navegar em 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Desde o final de 2022, estamos sendo inundados por uma s\u00e9rie de conte\u00fados trazendo tend\u00eancias e perspectivas para 2023 e al\u00e9m. Para facilitar o acesso a essas listas, relat\u00f3rios e compila\u00e7\u00f5es que acreditamos serem essenciais para o contexto de transforma\u00e7\u00e3o, criamos este artigo. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Neste guia, voc\u00ea encontrar\u00e1 um conjunto de conte\u00fados que exploram os principais temas de Comunica\u00e7\u00e3o e Marketing que estar\u00e3o em evid\u00eancia em 2023. Comece a navegar agora para conhecer melhor os cen\u00e1rios que est\u00e3o por vir e prepare-se para responder \u00e0s mudan\u00e7as que acompanham essas tend\u00eancias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boa leitura.\ud83d\ude42<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leituras para acompanhar em 2023<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, acesse <a href=\"https:\/\/blog.bpool.co\/bisthenewa\/planejamento-de-2023-tendencias-e-movimentos-culturais-que-as-marcas-devem-considerar\">esse link<\/a> para ler o artigo escrito <strong>exclusivamente para a BPool <\/strong>por <a href=\"https:\/\/www.linkedin.com\/in\/patimacedo\/?originalSubdomain=br\">Patr\u00edcia Macedo<\/a> e <a href=\"https:\/\/www.linkedin.com\/in\/lazzarotto-daniele\/\">Daniele Lazzarotto<\/a>. Duas grandes profissionais da \u00e1rea que refletem sobre as principais tend\u00eancias e movimentos culturais que as marcas deveriam observar em 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensando num cen\u00e1rio mais amplo, <a href=\"https:\/\/www.economist.com\/the-world-ahead\/2022\/11\/14\/ten-trends-to-watch-in-the-coming-year\">nesse artigo<\/a> publicado em novembro de 2022, Tom Standage &#8211; editor do The Economist &#8211; consolida <strong>10 tend\u00eancias para acompanhar esse ano<\/strong>. E num novo formato, a Accenture lan\u00e7ou, tamb\u00e9m no ano passado, o <a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/capabilities\/song\/marketing-transformation\/document\/Accenture-Life-Trends-2023-Full-Report.pdf?utm_source=The+Shift+Newsletter&amp;utm_campaign=ff920f09b4-EMAIL_CAMPAIGN_2022_12_14_01_32&amp;utm_medium=email&amp;utm_term=0_-ff920f09b4-%5BLIST_EMAIL_ID%5D#zoom=40\">Accenture Life Trends 2023.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 nesse artigo, a Winnin lista <a href=\"https:\/\/winnin.com\/blog\/tensoes-culturais\/\">10 tens\u00f5es culturais <\/a>que pautar\u00e3o o ano de 2023. Leitura importante para refletir sobre como navegar num cen\u00e1rio de incertezas e gerar <strong>relev\u00e2ncia para as marcas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sem falar especificamente de 2023, mas estudando o <strong>futuro dos neg\u00f3cios<\/strong>, o The Shift faz uma boa an\u00e1lise das transforma\u00e7\u00f5es de modelos operacionais e seus impactos. Leia <a href=\"https:\/\/theshift.info\/hot\/as-6-tendencias-que-estao-moldando-os-negocios-do-futuro\/\">aqui.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Falando em The Shift, no dia 04 de janeiro de 2023 as editoras Cristina de Luca e Silvia Bassi lan\u00e7aram a j\u00e1 aguardada<strong> lista de livros<\/strong> para entender o ano que se inicia.&nbsp;Voc\u00ea pode acess\u00e1-la <a href=\"https:\/\/theshift.info\/talk\/the-shift-153-12-livros-para-entender-2023\/\">atrav\u00e9s desse link.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro \u00f3timo material para se incorporar como embasamento para planejamentos estrat\u00e9gicos e que mostra como um mundo em r\u00e1pida transforma\u00e7\u00e3o est\u00e1 impactando a \u00e1rea e as decis\u00f5es do profissional de marketing \u00e9 esse <a href=\"https:\/\/goadmedia.com.br\/wp-content\/uploads\/2022\/11\/PAPER-GOAD_MKT-INSIGHTS-2023.pdf\">paper<\/a> da Go Ad. E ainda dentro da \u00e1rea de marketing, mas num recorte mais fechado, o Meio e Mensagem trouxe recentemente <a href=\"https:\/\/www.meioemensagem.com.br\/home\/midia\/2022\/11\/18\/cinco-tendencias-midia-2023.html\">cinco tend\u00eancias de m\u00eddia<\/a> para 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais recentemente, a Contagious lan\u00e7ou o <a href=\"https:\/\/www.contagious.com\/news-and-views\/the-2022-most-contagious-report-free-download\">The 2022 Most Contagious Report<\/a>. Nele, al\u00e9m de analisar cases e campanhas que reverberaram em 2022, o time de insights e tend\u00eancias dedicou todo um cap\u00edtulo ao mapeamento de <strong>oportunidades para marcas e ag\u00eancias em 2023.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direto da NRF 2023, Andrea Bell, Vice-Presidente de Consumer Insights da WGSN aponta as <a href=\"https:\/\/www.consumidormoderno.com.br\/2023\/01\/17\/tendencias-decisoes-nrf\/?utm_campaign=news_nrf_170123&amp;utm_medium=email&amp;utm_source=RD+Station\">tend\u00eancias mapeadas pela empresa para 2025.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E para finalizar, uma refer\u00eancia do Board of Innovation &#8211; coletivo global de estrategistas, designers e empreendedores &#8211; consolidando um conte\u00fado bem interessante e cr\u00edtico sobre<a href=\"https:\/\/info.boardofinnovation.com\/hubfs\/Make%20what%20life%20needs%20next%20in%202023.pdf?utm_campaign=What%20life%20needs%20next%202023&amp;utm_medium=email&amp;_hsmi=234040708&amp;_hsenc=p2ANqtz-8hRzkYG8pCp-JLjD4ksJrokTq4OnQ40gmdtU_-r01izWthFPYi6XLVrXHdY7HR9dU8urdTJ85d88H_U7WP8Zyd55DgUA&amp;utm_content=234040708&amp;utm_source=hs_automation\"> tend\u00eancias em inova\u00e7\u00e3o e produto<\/a>.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Artigo escrito por:<\/strong><\/p>\n\n\n\n<div class=\"bp_infos\"> <p><strong>Simone Gasperin<\/strong><\/p> <p class=\"function\">Head of Marketing &#038; Growth at BPool<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BPool<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quem somos n\u00f3s<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um Enterprise Gateway Marketplace estabelecido para transformar a contrata\u00e7\u00e3o de Servi\u00e7os de Marketing.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gostou? Compartilhe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde o final de 2022, estamos sendo inundados por uma s\u00e9rie de conte\u00fados trazendo tend\u00eancias e perspectivas para 2023 e al\u00e9m. Para facilitar o acesso a essas listas, relat\u00f3rios e compila\u00e7\u00f5es que acreditamos serem essenciais para o contexto de transforma\u00e7\u00e3o, criamos este artigo.<\/p>\n","protected":false},"author":7,"featured_media":1401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunica\u00e7\u00e3o e Marketing: Guia de Conte\u00fados para navegar em 2023 - BIsTheNewA<\/title>\n<meta name=\"description\" content=\"Estamos vivendo uma era de transforma\u00e7\u00e3o, e para acompanhar todas as tend\u00eancias de 2023, confira esse compilado de conte\u00fados essenciais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/comunicacao-e-marketing-guia-de-conteudos-para-navegar-em-2023\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunica\u00e7\u00e3o e Marketing: Guia de Conte\u00fados para navegar em 2023 - 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