{"id":1354,"date":"2023-01-24T12:02:40","date_gmt":"2023-01-24T15:02:40","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=1354"},"modified":"2023-01-24T12:40:15","modified_gmt":"2023-01-24T15:40:15","slug":"5-leituras-essenciais-para-profissionais-de-marketing","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/5-leituras-essenciais-para-profissionais-de-marketing","title":{"rendered":"5 leituras essenciais para profissionais de marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A transforma\u00e7\u00e3o digital mudou drasticamente o cen\u00e1rio de marketing e comunica\u00e7\u00e3o. Se na d\u00e9cada passada uma boa campanha de TV, pautada numa estrat\u00e9gia consistente de alcance e frequ\u00eancia era um caminho seguro e eficiente, hoje em dia o contexto \u00e9 muito diferente.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da for\u00e7a dos meios tradicionais que continuam tendo sua relev\u00e2ncia (agora por vezes potencializada pelo digital, o BBB &#8211; Big Brother Brasil \u00e9 a maior prova disso) <a href=\"https:\/\/blog.bpool.co\/bisthenewa\/a-nova-jornada-do-profissional-de-marketing\">os profissionais de marketing<\/a> precisam navegar por uma multiplicidade de canais digitais, redes sociais, conhecer criadores e influenciadores, monitorar respostas em tempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo isso dentro de um novo contexto cultural, em que as marcas s\u00e3o exigidas a estabelecer posturas ativas e afirmativas sobre quest\u00f5es pol\u00edticas e sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separamos aqui <strong>5 leituras que acreditamos serem essenciais <\/strong>para ajudar os profissionais a desenvolverem novas habilidades, refer\u00eancias e repert\u00f3rios. Confira.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 Leituras para profissionais de Marketing<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Storytelling com Dados &#8211; Um guia sobre visualiza\u00e7\u00e3o de dados para profissionais de neg\u00f3cios<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/41QfEV1PVxL._SY344_BO1,204,203,200_QL70_ML2_.jpg\" alt=\"\" width=\"223\" height=\"311\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se dados s\u00e3o hoje a base das decis\u00f5es de marketing e produto, \u00e9 importante n\u00e3o s\u00f3 garantir a correta extra\u00e7\u00e3o e tratamento dos mesmos, mas tamb\u00e9m a organiza\u00e7\u00e3o, apresenta\u00e7\u00e3o e clareza das informa\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazon.com.br\/Storytelling-com-Dados-Visualiza%C3%A7%C3%A3o-Profissionais\/dp\/8550804681\/ref=asc_df_8550804681\/?tag=googleshopp00-20&amp;linkCode=df0&amp;hvadid=379805395634&amp;hvpos=&amp;hvnetw=g&amp;hvrand=15530388954004547587&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1001686&amp;hvtargid=pla-812777209198&amp;psc=1\">Esse livro \u00e9 um guia objetivo e pr\u00e1tico<\/a> que aborda como criar melhores gr\u00e1ficos, como criar melhores narrativas a partir de dados e como incorporar o pensamento de um designer para atender de forma mais efetiva \u00e0s novas necessidades dos neg\u00f3cios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Growth Hacking &#8211; A estrat\u00e9gia de Marketing Inovadora das Empresas de Crescimento mais R\u00e1pido<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/a-static.mlcdn.com.br\/800x560\/livro-hacking-growth\/magazineluiza\/227779600\/1a9eef660655a18a3ef9a8b66112db97.png\" alt=\"\" width=\"207\" height=\"308\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para quem trabalha com produtos digitais, Growth Hacking &#8211; e todos os conceitos a ele associados &#8211; \u00e9 a metodologia padr\u00e3o de trabalho. No entanto o Growth Hacking ainda encontra-se por vezes distante de algumas ind\u00fastrias &#8211; e dos profissionais que nelas atuam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas num mundo cada vez mais acelerado em que comportamentos mudam na velocidade das evolu\u00e7\u00f5es tecnol\u00f3gicas, todos os profissionais de comunica\u00e7\u00e3o e marketing devem ampliar seu repert\u00f3rio utilizando as lentes do Growth. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, <a href=\"https:\/\/www.amazon.com.br\/Hacking-Growth-Estrat%C3%A9gia-Marketing-Crescimento\/dp\/8550804452\/ref=asc_df_8550804452\/?tag=googleshopp00-20&amp;linkCode=df0&amp;hvadid=379748805040&amp;hvpos=&amp;hvnetw=g&amp;hvrand=14654201980286561087&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1001686&amp;hvtargid=pla-811259072113&amp;psc=1\">o livro de Sean Ellis e Morgan Brown \u00e9 leitura essencial.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Quando &#8211; Os Segredos Cient\u00edficos do Timing Perfeito<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/41SxOKklFUS._SY344_BO1,204,203,200_QL70_ML2_.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A racionalidade econ\u00f4mica n\u00e3o \u00e9 p\u00e1reo para um rel\u00f3gio biol\u00f3gico forjado ao longo de alguns milh\u00f5es de anos de evolu\u00e7\u00e3o&#8221;. Neste livro, o consagrado autor Daniel Pink re\u00fane pesquisas recentes em psicologia, neuroci\u00eancia e economia para mostrar a l\u00f3gica existente por tr\u00e1s do timming perfeito. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo, para quem precisa tomar muitas decis\u00f5es, criar narrativas e contar hist\u00f3rias e lan\u00e7ar produtos e campanhas, <a href=\"https:\/\/www.amazon.com.br\/Quando-segredos-cient%C3%ADficos-timing-perfeito\/dp\/8547000593\/ref=sr_1_1?crid=O1E3RWHPVX36&amp;keywords=quando+daniel+pink&amp;qid=1674135459&amp;s=books&amp;sprefix=quando+daniel+%2Cstripbooks%2C342&amp;sr=1-1\">este livro \u00e9 uma leitura potencializadora.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. A Psicologia do Cotidiano &#8211; Como vivemos, pensamos e nos relacionamos hoje<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sapiens-psi.com.br\/image\/cache\/catalog\/produtos\/Psicologia_do_Cotidiano_G-1200x1200.jpg\" alt=\"\" width=\"329\" height=\"329\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Cristiano Nabuco de Abreu \u00e9 psic\u00f3logo e professor do Instituto de Psiquiatria da Universidade de S\u00e3o Paulo. \u00c9 dele tamb\u00e9m o livro A Teoria do Apego, uma importante obra sobre a teoria desenvolvida por Bowlby e que oferece preciosas contribui\u00e7\u00f5es sobre estilos parentais e seu impacto nos relacionamentos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas <a href=\"https:\/\/www.amazon.com.br\/Psicologia-Cotidiano-Vivemos-Pensamos-Relacionamos\/dp\/858271338X\/ref=asc_df_858271338X\/?tag=googleshopp00-20&amp;linkCode=df0&amp;hvadid=379795101554&amp;hvpos=&amp;hvnetw=g&amp;hvrand=17943636004230711503&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1001686&amp;hvtargid=pla-810907078240&amp;psc=1\">o livro Psicologia do Cotidiano<\/a> n\u00e3o \u00e9 um livro para profissionais da Psicologia e sim para leigos interessados em temas que permeiam nossa vida atual: amor x apego, tatuagens, personalidade digital e imagem corporal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. O Jogo Infinito<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/71Y+u-qJsDL.jpg\" alt=\"\" width=\"230\" height=\"330\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O ser humano possui uma necessidade muito grande de controle e previsibilidade mas na vida e nos neg\u00f3cios as regras n\u00e3o s\u00e3o claras (nem imut\u00e1veis) e os resultados s\u00e3o subjetivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazon.com.br\/jogo-infinito-Simon-Sinek\/dp\/8543109523\/ref=asc_df_8543109523\/?tag=googleshopp00-20&amp;linkCode=df0&amp;hvadid=423729693749&amp;hvpos=&amp;hvnetw=g&amp;hvrand=14323919511137768187&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=1001686&amp;hvtargid=pla-890637282210&amp;psc=1\">Neste livro &#8220;O Jogo Infinito&#8221;,<\/a> Simon Sinek defende que uma lideran\u00e7a vision\u00e1ria e uma mentalidade que abra\u00e7a a imperman\u00eancia s\u00e3o elementos centrais para que organiza\u00e7\u00f5es saibam navegar o \u201cjogo infinito\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como exemplo, ele cita que o impulso que move a Lego n\u00e3o \u00e9 ganhar o trimestre, mas \u201ccontinuar a criar experi\u00eancias de brincar inovadoras e alcan\u00e7ar mais crian\u00e7as a cada ano&#8221;.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Artigo escrito por:<\/strong><\/p>\n\n\n\n<div class=\"bp_infos\"> <p><strong>Simone Gasperin<\/strong><\/p> <p class=\"function\">Head of Marketing &#038; Growth at BPool<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gostou? Compartilhe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A transforma\u00e7\u00e3o digital mudou drasticamente o cen\u00e1rio de marketing e comunica\u00e7\u00e3o. Se na d\u00e9cada passada uma boa campanha de TV, pautada numa estrat\u00e9gia consistente de alcance e frequ\u00eancia era um caminho seguro e eficiente, hoje em dia o contexto \u00e9 muito diferente.<\/p>\n","protected":false},"author":7,"featured_media":1369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 leituras essenciais para profissionais de marketing - BIsTheNewA<\/title>\n<meta name=\"description\" content=\"A transforma\u00e7\u00e3o digital mudou o marketing: novos canais, posturas ativas sobre quest\u00f5es pol\u00edticas e sociais e novas habilidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/5-leituras-essenciais-para-profissionais-de-marketing\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 leituras essenciais para profissionais de marketing - 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