{"id":1315,"date":"2022-11-29T09:47:41","date_gmt":"2022-11-29T12:47:41","guid":{"rendered":"http:\/\/blog.bpool.co\/bisthenewa\/?p=1315"},"modified":"2023-02-13T12:15:35","modified_gmt":"2023-02-13T15:15:35","slug":"podcast-ep25-marcelo-tripoli","status":"publish","type":"post","link":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli","title":{"rendered":"[Podcast] EP#25. Marcelo Tripoli"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No epis\u00f3dio deste m\u00eas de <a href=\"https:\/\/blog.bpool.co\/bisthenewa\/category\/podcast\">B IS THE NEW A &#8211; The Podcast<\/a>, conversamos com <strong>Marcelo Tripoli,<\/strong> profissional pioneiro do marketing digital e Fundador &amp; CEO da <strong><a href=\"https:\/\/zmes.marketing\/\">Zmes<\/a><\/strong>, uma ag\u00eancia focada em gerar crescimento para seus clientes atrav\u00e9s de um mix de consultoria e habilidades tecnol\u00f3gicas. Confira o bate-papo sobre <strong>marketing, transforma\u00e7\u00e3o digital <\/strong>e muito mais!<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>Cara, voc\u00ea n\u00e3o pode entrar no metaverso se o seu site tem o UX porcaria, se sua plataforma de aquisi\u00e7\u00e3o, de contrata\u00e7\u00e3o do teu servi\u00e7o n\u00e3o passa no speed teste do google. Cara, n\u00e3o d\u00e1, n\u00e3o d\u00e1. E a gente v\u00ea ainda no Brasil, principalmente, muitas coisas higi\u00eanicas muito ruins, muitas jornadas de compras, jornadas de uso de plataforma de clientes, de marcas com v\u00e1rias defici\u00eancias, seu site n\u00e3o carrega, o aplicativo \u00e9 muito ruim, o UX n\u00e3o funciona, o dado n\u00e3o est\u00e1 l\u00e1, tem que ligar no call center. Pra mim qualquer marca que hoje precisa que um ser humano atenda no call center para resolver uma jornada de um consumidor, seja uma jornada de uso de produto ou aquisi\u00e7\u00e3o, ela n\u00e3o deveria estar no metaverso.<\/em>&#8220;<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"EP#25. MARCELO TRIPOLI\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=98qri-1325f3c-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=f6f6f6\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Ou\u00e7a tamb\u00e9m nos principais distribuidores de podcast!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No epis\u00f3dio deste m\u00eas de B IS THE NEW A &#8211; The Podcast, conversamos com Marcelo Tripoli, profissional pioneiro do marketing digital e Fundador &amp; CEO da Zmes, uma ag\u00eancia focada em gerar crescimento para seus clientes atrav\u00e9s de um mix de consultoria e habilidades tecnol\u00f3gicas. Confira o bate-papo sobre marketing, transforma\u00e7\u00e3o digital e muito [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-1315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Podcast] EP#25. Marcelo Tripoli - BIsTheNewA<\/title>\n<meta name=\"description\" content=\"No epis\u00f3dio deste m\u00eas de B IS THE NEW A - The Podcast, conversamos com Marcelo Tripoli, profissional pioneiro do marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Podcast] EP#25. Marcelo Tripoli - BIsTheNewA\" \/>\n<meta property=\"og:description\" content=\"No epis\u00f3dio deste m\u00eas de B IS THE NEW A - The Podcast, conversamos com Marcelo Tripoli, profissional pioneiro do marketing digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli\" \/>\n<meta property=\"og:site_name\" content=\"BIsTheNewA\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T12:47:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T15:15:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2022\/11\/Capa-Blog-Podcast-EP25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BPool\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"BPool\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli\"},\"author\":{\"name\":\"BPool\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/a056147e0cd24eab201e5561fb60f402\"},\"headline\":\"[Podcast] EP#25. Marcelo Tripoli\",\"datePublished\":\"2022-11-29T12:47:41+00:00\",\"dateModified\":\"2023-02-13T15:15:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli\"},\"wordCount\":216,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Capa-Blog-Podcast-EP25.png\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli\",\"name\":\"[Podcast] EP#25. Marcelo Tripoli - BIsTheNewA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Capa-Blog-Podcast-EP25.png\",\"datePublished\":\"2022-11-29T12:47:41+00:00\",\"dateModified\":\"2023-02-13T15:15:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/a056147e0cd24eab201e5561fb60f402\"},\"description\":\"No epis\u00f3dio deste m\u00eas de B IS THE NEW A - The Podcast, conversamos com Marcelo Tripoli, profissional pioneiro do marketing digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli#primaryimage\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Capa-Blog-Podcast-EP25.png\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Capa-Blog-Podcast-EP25.png\",\"width\":1920,\"height\":1081,\"caption\":\"Foto do Marcelo Tripoli\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/podcast-ep25-marcelo-tripoli#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Podcast] EP#25. Marcelo Tripoli\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#website\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/\",\"name\":\"BIsTheNewA\",\"description\":\"BPool\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/#\\\/schema\\\/person\\\/a056147e0cd24eab201e5561fb60f402\",\"name\":\"BPool\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"contentUrl\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/apple-splash-2048-1536-150x150.png\",\"caption\":\"BPool\"},\"url\":\"https:\\\/\\\/blog.bpool.co\\\/bisthenewa\\\/author\\\/aline-messi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Podcast] EP#25. Marcelo Tripoli - BIsTheNewA","description":"No epis\u00f3dio deste m\u00eas de B IS THE NEW A - The Podcast, conversamos com Marcelo Tripoli, profissional pioneiro do marketing digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli","og_locale":"pt_BR","og_type":"article","og_title":"[Podcast] EP#25. Marcelo Tripoli - BIsTheNewA","og_description":"No epis\u00f3dio deste m\u00eas de B IS THE NEW A - The Podcast, conversamos com Marcelo Tripoli, profissional pioneiro do marketing digital.","og_url":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli","og_site_name":"BIsTheNewA","article_published_time":"2022-11-29T12:47:41+00:00","article_modified_time":"2023-02-13T15:15:35+00:00","og_image":[{"width":1920,"height":1081,"url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2022\/11\/Capa-Blog-Podcast-EP25.png","type":"image\/png"}],"author":"BPool","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"BPool","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli#article","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli"},"author":{"name":"BPool","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/a056147e0cd24eab201e5561fb60f402"},"headline":"[Podcast] EP#25. Marcelo Tripoli","datePublished":"2022-11-29T12:47:41+00:00","dateModified":"2023-02-13T15:15:35+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli"},"wordCount":216,"commentCount":0,"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli#primaryimage"},"thumbnailUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2022\/11\/Capa-Blog-Podcast-EP25.png","articleSection":["Podcast"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli","url":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli","name":"[Podcast] EP#25. Marcelo Tripoli - BIsTheNewA","isPartOf":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli#primaryimage"},"image":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli#primaryimage"},"thumbnailUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2022\/11\/Capa-Blog-Podcast-EP25.png","datePublished":"2022-11-29T12:47:41+00:00","dateModified":"2023-02-13T15:15:35+00:00","author":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/a056147e0cd24eab201e5561fb60f402"},"description":"No epis\u00f3dio deste m\u00eas de B IS THE NEW A - The Podcast, conversamos com Marcelo Tripoli, profissional pioneiro do marketing digital.","breadcrumb":{"@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli#primaryimage","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2022\/11\/Capa-Blog-Podcast-EP25.png","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2022\/11\/Capa-Blog-Podcast-EP25.png","width":1920,"height":1081,"caption":"Foto do Marcelo Tripoli"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bpool.co\/bisthenewa\/podcast-ep25-marcelo-tripoli#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/blog.bpool.co\/bisthenewa"},{"@type":"ListItem","position":2,"name":"[Podcast] EP#25. Marcelo Tripoli"}]},{"@type":"WebSite","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#website","url":"https:\/\/blog.bpool.co\/bisthenewa\/","name":"BIsTheNewA","description":"BPool","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bpool.co\/bisthenewa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/blog.bpool.co\/bisthenewa\/#\/schema\/person\/a056147e0cd24eab201e5561fb60f402","name":"BPool","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","url":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","contentUrl":"https:\/\/blog.bpool.co\/bisthenewa\/wp-content\/uploads\/2020\/02\/apple-splash-2048-1536-150x150.png","caption":"BPool"},"url":"https:\/\/blog.bpool.co\/bisthenewa\/author\/aline-messi"}]}},"_links":{"self":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/1315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/comments?post=1315"}],"version-history":[{"count":4,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/1315\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/posts\/1315\/revisions\/1320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media\/1316"}],"wp:attachment":[{"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/media?parent=1315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/categories?post=1315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bpool.co\/bisthenewa\/wp-json\/wp\/v2\/tags?post=1315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}